When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...
In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations - Gen X and Millennials - and used more traditional marketing tools like television to reach...
Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way...
Your customers are shopping online. No matter what business you are in, no matter your target market - they are looking for your products and your business online. But the question is: will they be able to find you? Google My Business (GMB) is a free, easy-to-use tool...
You might think that producing great content is not a crucial marketing element for businesses that focus on high-end buyers. After all, doesn't the product speak for itself? But content marketing is about more than having a great blog. It refers to all the text,...
At this point in time, the coronavirus has taken over conversations, news feeds, email, and article content for months. Most brands have at least acknowledged the current state of affairs and had to adapt their marketing as well as their social media content. Some...
When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...
In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations - Gen X and Millennials - and used more traditional marketing tools like television to reach...
Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way...
Your customers are shopping online. No matter what business you are in, no matter your target market - they are looking for your products and your business online. But the question is: will they be able to find you? Google My Business (GMB) is a free, easy-to-use tool...
You might think that producing great content is not a crucial marketing element for businesses that focus on high-end buyers. After all, doesn't the product speak for itself? But content marketing is about more than having a great blog. It refers to all the text,...
At this point in time, the coronavirus has taken over conversations, news feeds, email, and article content for months. Most brands have at least acknowledged the current state of affairs and had to adapt their marketing as well as their social media content. Some...