If you don’t know your data, you may not be making good business decisions. You may have access to your data, but do you understand what it means? Andrew Ansley from Raven.com states, "The key to effective marketing is to have a solid handle on the data. If you’re not...
Content creators are different from content consumers, and the success of your marketing strategy depends on the content you create. According to Forbes, “Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry....
Understanding generational characteristics is essential in connecting with your market. When we approach potential customers with the mindset and intention of beginning a new relationship, trust and loyalty will follow. By studying generational behaviors, we can...
One of the most important elements of digital marketing is writing a great headline or email subject line. It makes your audience want to open the email or click to read more. It prompts them to take the next step toward making a purchase. It’s an essential component...
Any marketing agency will claim that they are creative. But at Riley & You, it’s not just about the creative people on our team. For us, creativity is more of a process, one that involves and ultimately benefits our clients. We wanted to take some time to share...
Premium retail brands don’t happen overnight or by accident. They are carefully crafted to connect with the high-end market. Affluent consumers comprise 20% of U.S. shoppers but account for 40% of consumer spending. If your brand is ready to step into these markets,...
If you don’t know your data, you may not be making good business decisions. You may have access to your data, but do you understand what it means? Andrew Ansley from Raven.com states, "The key to effective marketing is to have a solid handle on the data. If you’re not...
Content creators are different from content consumers, and the success of your marketing strategy depends on the content you create. According to Forbes, “Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry....
Understanding generational characteristics is essential in connecting with your market. When we approach potential customers with the mindset and intention of beginning a new relationship, trust and loyalty will follow. By studying generational behaviors, we can...
One of the most important elements of digital marketing is writing a great headline or email subject line. It makes your audience want to open the email or click to read more. It prompts them to take the next step toward making a purchase. It’s an essential component...
Any marketing agency will claim that they are creative. But at Riley & You, it’s not just about the creative people on our team. For us, creativity is more of a process, one that involves and ultimately benefits our clients. We wanted to take some time to share...
Premium retail brands don’t happen overnight or by accident. They are carefully crafted to connect with the high-end market. Affluent consumers comprise 20% of U.S. shoppers but account for 40% of consumer spending. If your brand is ready to step into these markets,...