Advertising and marketing go hand-in-hand. So much so that many people think they are one and the same. However, there are distinct differences between the two. Knowing the differences between an advertising agency and a marketing company can help you make better choices for your business needs.
Advertising
Advertising is the act of getting the word out to consumers about a product or service. It is essentially spreading the word about what your company has to offer and involves several strategies, including print placements, radio, television, and banner ads. As a promotion of a product or service, advertising is only one part of the overall marketing process. This is the part of the marketing plan on which an advertising agency focuses.
Marketing
Marketing refers to the process of preparing your product for the marketplace. It is something that takes time because it involves successfully selling products or services to the consumer from start to finish. A marketing company helps you understand who your potential customers are and what they want to get from your product or service.
No matter how big or small your company, a strategic approach to marketing can have a big impact on the identity and growth of your business. Marketing companies look at market research, product development, pricing, sales strategies, distribution, advertising, and public relations. Effective marketing strategies influence the perception people have of your business and involve the use of color, logos, and how your products and services are sold.
Most larger companies have an internal marketing department that drives their selling process and advertising to customers. Smaller companies recognize the need for advertising and promotion, and they often jump into advertising without knowing how it fits into an overall plan. The best results come when advertising is part of a strategic marketing plan.
Let Riley & You be your marketing department. We can show you why a good marketing plan is the first place to start. Let us help you develop a brand identity that will carry your company into the future, not just get you through the next ad campaign.
