“Social media” has become the latest trend in marketing your brand, and the first step in using social media is to create a Facebook fan page. The problem is that simply creating a fan page does not magically create an audience. For example, at the end of 2012, we had a client approach us who had 70 likes on their Facebook page. The client’s goal was to increase their “likes” to 1,000 before the end of the year. They gave us a $300 monthly budget to help them get there.
We created several ads using creative content that differed slightly from ad to ad. We also varied that targeting of the ads to determine the most engaged audience segment. We monitored the audience’s response, and then we extended those that performed well and paused others that did not draw a large response. Each month, the ads were reviewed and tweaked to maintain and increase performance. We understand that the Facebook audience is not static, and our approach to social media cannot be static either. It must change as the audience changes.
In early August of 2012, we met this client’s goal of 1,000 likes. Once this goal was met, we were able to continue to focus on online community growth. We also had money available to work toward increasing exposure and elevating engagement with the page content.
As you can see, Facebook works if you know how to work it. Let us create a focused social media plan that helps you get connected to your target audience. We can manage posting, commenting, and advertising so you can run your business.
