With the new year upon us, we’re spending time reflecting on all of the technological advances of the past decade and how that has impacted the business world. Perhaps one of the biggest impacts has been the rise and growth of social media. According to Statista,...
Content creators are different from content consumers, and the success of your marketing strategy depends on the content you create. According to Forbes, “Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry....
One of the most important elements of digital marketing is writing a great headline or email subject line. It makes your audience want to open the email or click to read more. It prompts them to take the next step toward making a purchase. It’s an essential component...
The power of a story – it can be easy to forget because it seems so simple. But the next time you're listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when...
Digital marketing has revolutionized how retailers connect with their audiences. Now data on customers can be collected and stored in ways that we could never do on paper. Even though the method of connecting has changed and evolved, the importance of keeping the...
The Social Media experts at Riley & You have been scouring the internet and attending workshops and webinars in order to stay up to date on the ever-changing landscape of online marketing. We want to use our expertise to help you in the new year. We know you have...