online reviews

5 Tips to Hone Your Online Holiday Marketing Strategy

5 Tips to Hone Your Online Holiday Marketing Strategy

It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...

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Reviewers Now Notified of Review Responses on Google

Reviewers Now Notified of Review Responses on Google

Imagine this: A customer calls your business and leaves a message (along with their name and phone number) about how helpful your sales team was, how much they are enjoying the product they purchased from you, and that they've already told 5 friends to shop at your...

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Brick-and-Mortar or Online Shopping? Yes, Please!

Brick-and-Mortar or Online Shopping? Yes, Please!

No one would argue that the availability of the internet almost anywhere at any time has caused huge shifts in how consumers behave. Most notably is the difference between online shopping and shopping in a store. Retail stores struggle to compete with online stores,...

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Facebook Reviews Become Recommendations

Facebook Reviews Become Recommendations

Facebook has gotten rid of its 5-star review system and switched to Recommendations. We've seen glimpses of this pending change in recent months, as Facebook promoted the Recommendations feature to users seeking input from their Facebook universe on everything from...

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5 Common Mistakes in Online Marketing Strategy

5 Common Mistakes in Online Marketing Strategy

At Riley & You, people come to us all the time frustrated and confused about why their online marketing isn’t working. They have created several different social media accounts and paid for programs they have no idea how to use. They heard that online marketing...

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