Google

What Does Google Analytics 4 Mean For Your Business?

What Does Google Analytics 4 Mean For Your Business?

It's no secret to many small business owners and marketers that Google has been pushing Google Analytics 4 (GA4), a new property for gathering data. While many have opted to stick with the older Universal Analytics (UA) property for gathering web data, Google...

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Google My Business: Connecting Customers to Your Business

Google My Business: Connecting Customers to Your Business

Your customers are shopping online. No matter what business you are in, no matter your target market - they are looking for your products and your business online. But the question is: will they be able to find you? Google My Business (GMB) is a free, easy-to-use tool...

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Reviewers Now Notified of Review Responses on Google

Reviewers Now Notified of Review Responses on Google

Imagine this: A customer calls your business and leaves a message (along with their name and phone number) about how helpful your sales team was, how much they are enjoying the product they purchased from you, and that they've already told 5 friends to shop at your...

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5 Ways Social Media Has Changed Marketing Communication  

5 Ways Social Media Has Changed Marketing Communication  

To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...

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3 Quick Tips for Improving Your PPC Advertising

3 Quick Tips for Improving Your PPC Advertising

You know that online advertising is an important part of your marketing plan. You know that SEO is also important and that banner ads can make a difference. You know that appearing at the top of the page in a search can keep your front of mind to an audience who is...

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