It's no secret to many small business owners and marketers that Google has been pushing Google Analytics 4 (GA4), a new property for gathering data. While many have opted to stick with the older Universal Analytics (UA) property for gathering web data, Google...
Your customers are shopping online. No matter what business you are in, no matter your target market - they are looking for your products and your business online. But the question is: will they be able to find you? Google My Business (GMB) is a free, easy-to-use tool...
Imagine this: A customer calls your business and leaves a message (along with their name and phone number) about how helpful your sales team was, how much they are enjoying the product they purchased from you, and that they've already told 5 friends to shop at your...
To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...
You know that online advertising is an important part of your marketing plan. You know that SEO is also important and that banner ads can make a difference. You know that appearing at the top of the page in a search can keep your front of mind to an audience who is...
We have told you why search marketing is effective and taught you how to choose the right keywords to maximize your search engine marketing campaign. You already know that search marketing, purchasing ad space based on keyword searches, is one of the most effective...