A sales funnel reflects the journey that consumers take towards making a purchase and ultimately becoming repeat consumers. And a strategically designed sales funnel can bring significant growth and revenue to your business. In a recent blog post, we kicked off our...
online advertising
Top-Of-Funnel Digital Marketing Strategies That Work
The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...
Facebook vs. Instagram: Where Should I Put My Ad Money?
So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...
2018: Half a Year, Twice as Fun
At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so...
5 Benefits of Online Advertising
Online advertising has huge advantages over traditional advertising, but it doesn’t mean you can’t do both. Riley & You experts can help you develop both types of campaigns for your company. However, online advertising offers some key benefits that other...
The Facebook Algorithm: What You Need to Know to Boost Your Reach
Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded, according to The Social Skinny. Facebook is the number one social media site in the world and boasts 1.8 billion monthly active users. These users...