luxury

When Features-Focused Marketing Isn’t Enough

When Features-Focused Marketing Isn’t Enough

When studying the differences between mass retail marketing and premium/ luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...

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What Is the Perfect Premium/Luxury Brand?

What Is the Perfect Premium/Luxury Brand?

Ask a consumer, ask a builder, ask a dealer and you'll get very different answers. Considering the longevity of Sub-Zero/Wolf and the dominant brand recognition that it carries, it can't be far from the top of the list. Mulling over the funding support, discounts, and...

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