Premium retail brands don’t happen overnight or by accident. They are carefully crafted to connect with the high-end market. Affluent consumers comprise 20% of U.S. shoppers but account for 40% of consumer spending. If your brand is ready to step into these markets,...
Your logo is one of the most important facets of your company. It defines who you are and you’re recognized and remembered because of it. That’s why it’s important to have the best logo representing you. Evaluate your logo and see if it’s right for your image. Here...
Many times your clients do not see the big picture behind your brand. This disconnect affects sales, cross-selling opportunities, client quality and retention, and your growth objectives. This is why branding should matter to you and why it drives growth. People...