When someone purchases an appliance from your showroom, the relationship doesn't end with the card swipe and signature. The customer/dealer relationship is one that—like any relationship—needs nurturing and follow-up care. Do you keep in touch with your clients after...
The thought of implementing a CX strategy might seem daunting. But it doesn’t have to be. Adopting a strategy simply means that you are prioritizing how a customer feels when they interact with you.
Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...
When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...
From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While...