Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...
content
The Art of Connecting with Builders and Designers
Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...
5 Tips to Hone Your Online Holiday Marketing Strategy
It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...
Plan Ahead: 3 Marketing Strategies For Future Profits
Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...
5 Key Digital Marketing Components and Why They Matter
When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...
5 Advantages to Hiring a Content Writer
If content is king, why should you trust it to a content writer? Using someone else to write content for your company can seem counterintuitive. After all, you have some level of knowledge about writing, and you know your business better than anyone. But there can be...