Just like the top and middle of your sales funnel, the bottom requires strategy and finesse. Unlike your top-of-funnel brand awareness strategies, the mid-funnel stages rely on the success of your strategy in the stage above. For your bottom-funnel strategies to...
A sales funnel reflects the journey that consumers take towards making a purchase and ultimately becoming repeat consumers. And a strategically designed sales funnel can bring significant growth and revenue to your business. In a recent blog post, we kicked off our...
The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...
At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...
Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...
It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...