consumers

The High-End Appliance Audience Has Changed—Here’s How

The High-End Appliance Audience Has Changed—Here’s How

Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...

read more
The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

read more
E-Commerce is Expanding in Big Ways

E-Commerce is Expanding in Big Ways

How accessible are your products to customers? How many steps or clicks do they have to go through to purchase your product online? Is your product even available online? Nine out of ten consumers turn to social media for help making a purchasing decision, and 75% of...

read more
Millennials: Speaking Their Language

Millennials: Speaking Their Language

You have heard of millennials and you may have been annoyed by them, but who are they and why should you care? Millennials are people born between 1977 and 2000, and older generations have been annoyed by the younger generations that follow them for centuries....

read more