communication

Ease Backorder Concerns with These Positive Talking Points

Ease Backorder Concerns with These Positive Talking Points

At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry growth at...

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Plan Ahead: 3 Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

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3 Tips for a Stronger, More Effective Customer Experience

3 Tips for a Stronger, More Effective Customer Experience

From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While...

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Social Media: A New Avenue for Customer Communication

Social Media: A New Avenue for Customer Communication

Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way...

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Let’s Talk About Backorders … With Your Customers

Let’s Talk About Backorders … With Your Customers

In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...

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Video Appointments for the High-End Sale

Video Appointments for the High-End Sale

This spring we have all adjusted to find new ways of doing things. Like many other businesses, you’ve had to shift to using more online communication tools than you had before. You might just be thinking this is a tool to help keep your business going through...

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