Content creators are different from content consumers, and the success of your marketing strategy depends on the content you create. According to Forbes, “Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry....
When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have....
Understanding generational characteristics is essential in connecting with your market. When we approach potential customers with the mindset and intention of beginning a new relationship, trust and loyalty will follow. By studying generational behaviors, we can...
The power of a story – it can be easy to forget because it seems so simple. But the next time you're listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when...
Digital marketing has revolutionized how retailers connect with their audiences. Now data on customers can be collected and stored in ways that we could never do on paper. Even though the method of connecting has changed and evolved, the importance of keeping the...
As pros in the marketing field, we love to share our knowledge regarding which marketing tools and solutions are best for growing your business. But we'll let other experts in media take the spotlight on a little-known secret about the power of combining direct...