At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...
Many times your clients do not see the big picture behind your brand. This disconnect affects sales, cross-selling opportunities, client quality and retention, and your growth objectives. This is why branding should matter to you and why it drives growth. People...
You may not need a style guide to help you dress, but chances are a style guide could help your company maximize its marketing power. Your business cards, letterhead, and website look nothing like each other except they have the same logo. Colors, fonts, and design...