Premium retail brands don’t happen overnight or by accident. They are carefully crafted to connect with the high-end market. Affluent consumers comprise 20% of U.S. shoppers but account for 40% of consumer spending. If your brand is ready to step into these markets,...
The Riley & You team has been hard at work on several new websites in recent months. These projects have given us a chance to dig in with clients, evaluating what they like and don't like about their current websites. The goal is to launch a new site that fulfills...
You're starting a new business because you see a need in the marketplace that you can meet or exceed. You have done your homework and had conversations with investors. You've examined the market and identified your target audience. You've gathered materials and...
Your brand is how your customers or clients know you. In our rapidly changing culture and industries, an organization can make slight adjustments in philosophy, mission, or focus that take the company in a completely different direction. You are your brand. Your brand...
Previously we talked about how to develop your online brand identity. But just having a consistent brand identity online isn’t enough. Once you have identified your online brand identity you need to know how to use it. You need a strategy to help you effectively...
Identity. Every person has one, and every business does too. It’s what tells the world who you are and what you are about. You probably have a good grasp on your company’s identity, but do you understand your brand identity? You can find the “who, what, and how” parts...