Just like the top and middle of your sales funnel, the bottom requires strategy and finesse. Unlike your top-of-funnel brand awareness strategies, the mid-funnel stages rely on the success of your strategy in the stage above. For your bottom-funnel strategies to...
Which is easier: going to the customer or getting the customer to come to you? Instead of reaching out to customers, maybe you should consider ways to get them to reach out to you. This is considered inbound marketing, and spending marketing dollars to get customers...
We’ve all seen and read interesting personal blogs, but blogs are also a great business tool. Here are some reasons why. Improved Search Engine Optimization (SEO) Each blog you post creates an indexed page. These indexed pages help search engines find your website....
Here at Riley & You, we write anything from advertisements, direct mail pieces, press releases, website, and social media material to newsletter articles. We research our clients’ company, the latest innovations in the industry, their competition, and consumer...