One of the great oversights in the world of advertising is the waste of co-op dollars in promoting your business. Every year manufacturers and large corporations set aside funds to spur you, the business owner, on to invest in advertising. You likely miss tremendous...
In advertising, do you want to spend your dollars casting a broad net and hoping to for potential customers? Or do you want to use your advertising budget to target a specific audience who are already potential customers? Today Google Search Advertising allows...
How many times have you agreed to do advertising because the rep was a good salesperson or they had an unbelievable deal? Your "money gate" gets bombarded every day with advertisers calling you. You have to let them in, right? You have to advertise, don't you? It...
“Social media” has become the latest trend in marketing your brand, and the first step in using social media is to create a Facebook fan page. The problem is that simply creating a fan page does not magically create an audience. For example, at the end of 2012, we had...