Bottom-of-Funnel Digital Marketing Strategies to Secure the Sale

Just like the top and middle of your sales funnel, the bottom requires strategy and finesse. Unlike your top-of-funnel brand awareness strategies, the mid-funnel stages rely on the success of your strategy in the stage above. For your bottom-funnel strategies to...

Articles On Doing Digital Right

5 Social Media Trends to Look For in 2017

5 Social Media Trends to Look For in 2017

Social media is one of the fastest-changing industries out there. Its virtual nature allows it to quickly adapt to new trends, and new changes can be adopted immediately anywhere there’s Wifi. You never know when cutting-edge technology will instantly change the...

read more
5 Ways Social Media Has Changed Marketing Communication  

5 Ways Social Media Has Changed Marketing Communication  

To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...

read more
3 Quick Tips for Improving Your PPC Advertising

3 Quick Tips for Improving Your PPC Advertising

You know that online advertising is an important part of your marketing plan. You know that SEO is also important and that banner ads can make a difference. You know that appearing at the top of the page in a search can keep your front of mind to an audience who is...

read more
5 Tips for Handling Negative Online Reviews

5 Tips for Handling Negative Online Reviews

If you have customers, you have negative reviews. If your company is on social media, you get negative feedback. No one is perfect, but the difference between those who reject negative reviews and those who handle them well can mean the difference between a positive...

read more
Your Online Brand Identity Strategy: Do You Have One?

Your Online Brand Identity Strategy: Do You Have One?

Previously we talked about how to develop your online brand identity. But just having a consistent brand identity online isn’t enough. Once you have identified your online brand identity you need to know how to use it. You need a strategy to help you effectively...

read more
5 Social Media Trends to Look For in 2017

5 Social Media Trends to Look For in 2017

Social media is one of the fastest-changing industries out there. Its virtual nature allows it to quickly adapt to new trends, and new changes can be adopted immediately anywhere there’s Wifi. You never know when cutting-edge technology will instantly change the...

read more
5 Ways Social Media Has Changed Marketing Communication  

5 Ways Social Media Has Changed Marketing Communication  

To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...

read more
3 Quick Tips for Improving Your PPC Advertising

3 Quick Tips for Improving Your PPC Advertising

You know that online advertising is an important part of your marketing plan. You know that SEO is also important and that banner ads can make a difference. You know that appearing at the top of the page in a search can keep your front of mind to an audience who is...

read more
5 Tips for Handling Negative Online Reviews

5 Tips for Handling Negative Online Reviews

If you have customers, you have negative reviews. If your company is on social media, you get negative feedback. No one is perfect, but the difference between those who reject negative reviews and those who handle them well can mean the difference between a positive...

read more
Your Online Brand Identity Strategy: Do You Have One?

Your Online Brand Identity Strategy: Do You Have One?

Previously we talked about how to develop your online brand identity. But just having a consistent brand identity online isn’t enough. Once you have identified your online brand identity you need to know how to use it. You need a strategy to help you effectively...

read more