Social media is one of the fastest-changing industries out there. Its virtual nature allows it to quickly adapt to new trends, and new changes can be adopted immediately anywhere there’s Wifi. You never know when cutting-edge technology will instantly change the...
Articles On Doing Digital Right
5 Ways Social Media Has Changed Marketing Communication
To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...
3 Quick Tips for Improving Your PPC Advertising
You know that online advertising is an important part of your marketing plan. You know that SEO is also important and that banner ads can make a difference. You know that appearing at the top of the page in a search can keep your front of mind to an audience who is...
5 Tips for Handling Negative Online Reviews
If you have customers, you have negative reviews. If your company is on social media, you get negative feedback. No one is perfect, but the difference between those who reject negative reviews and those who handle them well can mean the difference between a positive...
Smart Marketing for Smartphones: 5 Essential Aspects of Mobile-Friendly Marketing
It only takes a few minutes to look around and see that mobile devices are becoming increasingly central to our modern lives. The Pew Research Center, a nonprofit organization that studies topics such as media, science, and technology, announced in late 2015 that 68%...
Your Online Brand Identity Strategy: Do You Have One?
Previously we talked about how to develop your online brand identity. But just having a consistent brand identity online isn’t enough. Once you have identified your online brand identity you need to know how to use it. You need a strategy to help you effectively...
5 Social Media Trends to Look For in 2017
Social media is one of the fastest-changing industries out there. Its virtual nature allows it to quickly adapt to new trends, and new changes can be adopted immediately anywhere there’s Wifi. You never know when cutting-edge technology will instantly change the...
5 Ways Social Media Has Changed Marketing Communication
To say that social media has revolutionized marketing would be an understatement. The advent and spread of this medium has impacted the way we do life and the way we do marketing for our clients. We have seen marketing communication change in many ways over recent...
3 Quick Tips for Improving Your PPC Advertising
You know that online advertising is an important part of your marketing plan. You know that SEO is also important and that banner ads can make a difference. You know that appearing at the top of the page in a search can keep your front of mind to an audience who is...
5 Tips for Handling Negative Online Reviews
If you have customers, you have negative reviews. If your company is on social media, you get negative feedback. No one is perfect, but the difference between those who reject negative reviews and those who handle them well can mean the difference between a positive...
Smart Marketing for Smartphones: 5 Essential Aspects of Mobile-Friendly Marketing
It only takes a few minutes to look around and see that mobile devices are becoming increasingly central to our modern lives. The Pew Research Center, a nonprofit organization that studies topics such as media, science, and technology, announced in late 2015 that 68%...
Your Online Brand Identity Strategy: Do You Have One?
Previously we talked about how to develop your online brand identity. But just having a consistent brand identity online isn’t enough. Once you have identified your online brand identity you need to know how to use it. You need a strategy to help you effectively...