Have you ever considered that being in sales is really about being in business for yourself? Like any business, you sell a product or service that serves a need. You are responsible for marketing your product or service, yourself and the company. Your success at...
How do some sales professionals manage to stay productive and close sales no matter what the economy is doing? In the past 20 years through our work with clients, we have watched the industry use technology to track every move salespeople make, including calls,...
One of the great oversights in the world of advertising is the waste of co-op dollars in promoting your business. Every year manufacturers and large corporations set aside funds to spur you, the business owner, on to invest in advertising. You likely miss tremendous...
How many times have you agreed to do advertising because the rep was a good salesperson or they had an unbelievable deal? Your "money gate" gets bombarded every day with advertisers calling you. You have to let them in, right? You have to advertise, don't you? It...
This is the time of year that you, as a retailer, need to reassess your vendor relationships. Are the vendors good partners who are supportive or are they problematic? Retailers need to understand that vendors expect growth. But growth should not come at the expense...
Have you ever considered that being in sales is really about being in business for yourself? Like any business, you sell a product or service that serves a need. You are responsible for marketing your product or service, yourself and the company. Your success at...
How do some sales professionals manage to stay productive and close sales no matter what the economy is doing? In the past 20 years through our work with clients, we have watched the industry use technology to track every move salespeople make, including calls,...
One of the great oversights in the world of advertising is the waste of co-op dollars in promoting your business. Every year manufacturers and large corporations set aside funds to spur you, the business owner, on to invest in advertising. You likely miss tremendous...
How many times have you agreed to do advertising because the rep was a good salesperson or they had an unbelievable deal? Your "money gate" gets bombarded every day with advertisers calling you. You have to let them in, right? You have to advertise, don't you? It...
This is the time of year that you, as a retailer, need to reassess your vendor relationships. Are the vendors good partners who are supportive or are they problematic? Retailers need to understand that vendors expect growth. But growth should not come at the expense...