The Power of Giving: 4 Ideas for Supporting Your Community

For small businesses, there are so many great reasons to give back to the community. Giving back positions your company as one that cares about its community, it gives your employees a greater sense of purpose, but most importantly, it just feels good. In fact,...

Articles On Business Strategies That Work

Why Your Company Needs a Sales Playbook

Why Your Company Needs a Sales Playbook

Most likely your business has a written policy and procedures manual that covers employee guidelines, personnel procedures, and company rules. But does it have a “Sales Playbook” that covers specific sales training, guidelines, forms, and procedures for your sales...

read more
Discovering the Right Email Frequency for Your Business

Discovering the Right Email Frequency for Your Business

When it comes to email frequency, one size doesn’t fit all. What’s good for one business may not work for another. It’s important to determine what’s right for YOUR business. The case for more frequent emails: Communicating more often with prospects and customers...

read more
Building a Strong Email Marketing Contact List

Building a Strong Email Marketing Contact List

Email marketing is a great, cost-effective way to generate leads and build relationships with clients. It’s also a great way to get your name in front of your target audience on a regular basis without having to fight through the clutter in social media. However, you...

read more
Improve Lead Conversions with Lead Nurturing

Improve Lead Conversions with Lead Nurturing

Many times salespeople will try to connect with a potential lead and when the lead declines the sale, the process ends there. Just because a potential lead says no now, doesn’t mean they’ll never want your services or product. It’s all about timing and staying top of...

read more
Rethinking Your Welcome

Rethinking Your Welcome

It’s that time of year again. Time to go the extra mile for your customers and get all the sales you can before the year is over. In layman’s terms…holiday season. This is the time of year when shoppers are expecting that little extra. They know this time of year...

read more
Creating a Culture

Creating a Culture

Riley & You Team L-R: Britney, Kerry, Chris, Susie, Jenn, Shana & Lindsey In business terms, culture is an output of multiple inputs that come together in the right way. Specifically, it is the melding of employee ideas, values, ethics, and dedication. It also...

read more
Why Your Company Needs a Sales Playbook

Why Your Company Needs a Sales Playbook

Most likely your business has a written policy and procedures manual that covers employee guidelines, personnel procedures, and company rules. But does it have a “Sales Playbook” that covers specific sales training, guidelines, forms, and procedures for your sales...

read more
Discovering the Right Email Frequency for Your Business

Discovering the Right Email Frequency for Your Business

When it comes to email frequency, one size doesn’t fit all. What’s good for one business may not work for another. It’s important to determine what’s right for YOUR business. The case for more frequent emails: Communicating more often with prospects and customers...

read more
Building a Strong Email Marketing Contact List

Building a Strong Email Marketing Contact List

Email marketing is a great, cost-effective way to generate leads and build relationships with clients. It’s also a great way to get your name in front of your target audience on a regular basis without having to fight through the clutter in social media. However, you...

read more
Improve Lead Conversions with Lead Nurturing

Improve Lead Conversions with Lead Nurturing

Many times salespeople will try to connect with a potential lead and when the lead declines the sale, the process ends there. Just because a potential lead says no now, doesn’t mean they’ll never want your services or product. It’s all about timing and staying top of...

read more
Rethinking Your Welcome

Rethinking Your Welcome

It’s that time of year again. Time to go the extra mile for your customers and get all the sales you can before the year is over. In layman’s terms…holiday season. This is the time of year when shoppers are expecting that little extra. They know this time of year...

read more
Creating a Culture

Creating a Culture

Riley & You Team L-R: Britney, Kerry, Chris, Susie, Jenn, Shana & Lindsey In business terms, culture is an output of multiple inputs that come together in the right way. Specifically, it is the melding of employee ideas, values, ethics, and dedication. It also...

read more