The R&Y Difference: An Integrated Approach to Marketing

Man holding out two puzzle pieces

At Riley & you, we have an Interactive Marketing Team that focuses solely on online marketing so that you don’t have to. We manage social media sites, create websites, manage blogs and help develop content – among other things. “Online marketing” is what everyone is saying you need to have a successful business and marketing plan and our team is awesome because they stay on top of all the latest trends and deliver great results for our clients.

But we don’t JUST do that.

When you work with Riley & You, you get an Interactive Marketing Team that also works closely with our entire team, including our project manager, consultant, and strategists. It’s important to us that we don’t “silo” our marketing efforts. We believe that long-term success requires an integrated strategy – one that incorporates multiple channels of delivery and considers every aspect of your marketing strategy.

“Really good integrated marketing is about more than just having the same slogan, identity, and brand colors splashed across every marketing channel. It weaves a coherent story through everything the brand does.”

An integrated marketing approach is one that combines online and offline marketing tactics in order to execute a single marketing strategy. Instead of having those elements work independently, we coordinate our work across all channels to deliver results for our clients. This integrated approach allows small businesses to pull ahead of the competition and get the results they expect.

If you rely on different people or agencies to separately manage your offline and online marketing and they never talk or coordinate, you aren’t harnessing the power of truly integrated marketing. According to Robert Allen, “Really good integrated marketing is about more than just having the same slogan, identity and brand colors splashed across every marketing channel. It weaves a coherent story through everything the brand does.”

As we’ve experienced time and again with our clients, an integrated approach leads to better results. Expert Laura Lake says, “Consistency is key in making sure that consumers understand your marketing message, the consistency in that message will lead to better results on getting them to take action and ultimately impact your return on your investment.” When you choose Riley & You, we help you develop a consistent message across different marketing platforms to give your brand a truly integrated marketing strategy. Our team will monitor the behavior of your consumers and adjust when needed. We stay on top of it all so that you can focus on running your business.

If you are ready for a more integrated approach to your marketing strategy, contact us today.

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