One of the most important ways to be successful in any business is to know what your customers want and how to give them exactly that. What do they think about the products you offer? Are they satisfied with your prices? How would they rate your customer service? Do you know which of your products and services your customers value the most? If you don’t know the answers to these questions, it’s important to find out, so you can increase profits and be more successful.
The best way to find out what your customers want is by having them complete a consumer survey. The responses to the survey questions may surprise you. You may think your customers value one thing the most, but find out something completely different. Plus, current customers may have different wants and needs from prospective customers. Surveys will help you modify your sales pitch and refine your marketing strategies to target each specific audience.
DIY Solutions for Consumer Surveys
There is a wide array of tools available when it comes to conducting surveys. Some products are free and require you to do most of the work, while others do a majority of the work for you and even analyze the results for a fee. Depending on the tool, you can survey your contacts, a focus group, or a large web audience.
Here are some survey tools available:
- SizeUp – This is a free tool you can use to compare your revenue and employee salaries to a similar business, identify locations with a large target audience and little competition, find the best places to advertise, and compare health care costs.
- Survey Monkey & Survey Planet – These tools have a free version, but charge fees if you want advanced features. They allow you to customize the survey by adding your color scheme, logo, and branding.
- Google Consumer Survey – You can submit a question and Google shows it on news, reference, and entertainment websites offering free content or credits for apps, music, and books if the question is answered.
- Validateit – Use it to rank ideas for new products or features, test the demand for a new product or service, or determine pricing.
- Ask Your Target Market – It offers a free version that you can use to send out to your contacts and a paid version in which they create, monitor, and analyze the survey.
- GutCheck – Use live interviews to offer advice on business concepts, products, copy, and shopper insights with this tool.
- uSamp – This tool allows you to survey your contacts or use their panelists from around the world.
- Survata – This tool gives consumers free content in exchange for answers to surveys. They also have a research panel available if needed.
Customized Consumer Surveys
If you want a customized consumer survey, let us help. We can help determine which tool works best for your customers and customize one specifically for your business. We can even implement the survey if you don’t want to do it yourself. Our team has the experience and knowledge to help you with marketing strategy as well.
Surveys are important in determining what your customers and prospective customers want. Inevitably, their needs will change, so it’s imperative to conduct surveys on a regular basis to stay apprised of what they want and value.
The Riley & You team can help you create and use surveys to assist you in making better business decisions based on analyzed data.
