Your logo is one of the most important facets of your company. It defines who you are and you’re recognized and remembered because of it. That’s why it’s important to have the best logo representing you. Evaluate your logo and see if it’s right for your image. Here are five signs that you need to make a change:
1 – You don’t like your logo
A logo is the cornerstone of your brand, so you should love it. If it was created a long time ago and you’ve outgrown it, it’s time to redesign it.
2 – It wasn’t created by a professional
Professionals know how to create a logo that will represent your business in the best possible way. Plus, they can provide you with multiple formats. If your logo was crafted by a non-professional friend or family member or was developed from a template, it needs to be redone.
3 – It doesn’t work across all mediums
Your logo should work just as well in social media and other online mediums as it does in print. You should have it in multiple sizes, including small, extra-large and vector. It should translate well in both black and white as well as color. You should be able to effectively use it in a square or horizontal format and it should include an icon.
4 – It doesn’t represent your current business
If your logo was created years ago and your business has changed significantly, it’s time for an update. Your logo should match your branding and the direction your company is headed. It should have a timeless appeal that isn’t based on what’s trendy and stylish at the moment.
5 – It doesn’t distinguish you from your competition
Your logo should look very different from your competitors. Attractive logos draw people in, so good design is essential.
Your logo has to be visually appealing and a good representation of your company. It should set you apart from your competition and portray your company in a positive way. If it doesn’t do all these things, it’s time to invest in a new logo.
