Sometimes a project manager can feel like a cumbersome third party, but when you have the right project manager, she can be a real asset to your business. Here are five reasons it’s important to know your project manager and how to use her skills.
The right Project Manager (PM) gives you a quick turnaround on re-orders of marketing materials (brochures, business cards, etc). Because the design and pricing are already set and saved from your last order, the PM can quickly send you new proofs and expedite the order.
The PM also edits the printing proofs. She can synthesize the conceptual/ design edits and copy edits (phone numbers, email addresses, etc.) into one final document.
The right PM helps you manage your time efficiently. A marketing consultant or account manager may have multiple accounts, but the PM specializes in the timelines of your specific project and stays on top of deadlines for you.
The PM can access the details of your project quickly. Use your PM to track shipping orders or fix a product that wasn’t done to your specifications.
The right PM is also cost-efficient for your business. Because she knows you and what your company needs, she can cut down on costly errors, especially if you are billing hourly instead of on a retainer. For example, when the order comes through for 1,000 business cards instead of the usual 500, the PM can check with you to make sure that it’s what you want before the order is placed.
