It only takes a few minutes to look around and see that mobile devices are becoming increasingly central to our modern lives. The Pew Research Center, a nonprofit organization that studies topics such as media, science, and technology, announced in late 2015 that 68%...
social media
Your Online Brand Identity Strategy: Do You Have One?
Previously we talked about how to develop your online brand identity. But just having a consistent brand identity online isn’t enough. Once you have identified your online brand identity you need to know how to use it. You need a strategy to help you effectively...
Get Your Customers to Listen
Good communication is not just about what you say to your customers. It’s also about finding a way to communicate so they will listen and respond back to you. However before your customers will listen to you, you must listen to them. They can give you insight into...
Tailoring Content for Success
Here at Riley & You, we write anything from advertisements, direct mail pieces, press releases, website, and social media material to newsletter articles. We research our clients’ company, the latest innovations in the industry, their competition, and consumer...