Google

Searching for the Right Keywords in Your Online Marketing

Online search marketing, such as Google AdWords, is an essential component of your appliance store’s marketing strategy. However, deciding which keywords to include in your campaign is not always easy. There are two broad categories of keywords: general and...

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Why Google Search Advertising with AdWords is Effective

In advertising, do you want to spend your dollars casting a broad net and hoping to for potential customers? Or do you want to use your advertising budget to target a specific audience who are already potential customers? Today Google Search Advertising allows...

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