Millennials

When Features-Focused Marketing Isn’t Enough

When Features-Focused Marketing Isn’t Enough

When studying the differences between mass retail marketing and premium/ luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...

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Millennials: Speaking Their Language

Millennials: Speaking Their Language

You have heard of millennials and you may have been annoyed by them, but who are they and why should you care? Millennials are people born between 1977 and 2000, and older generations have been annoyed by the younger generations that follow them for centuries....

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