marketing strategy

Build Interest with Mid-Funnel Digital Marketing Strategies

Build Interest with Mid-Funnel Digital Marketing Strategies

A sales funnel reflects the journey that consumers take towards making a purchase and ultimately becoming repeat consumers. And a strategically designed sales funnel can bring significant growth and revenue to your business. In a recent blog post, we kicked off our...

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Top-Of-Funnel Digital Marketing Strategies That Work

Top-Of-Funnel Digital Marketing Strategies That Work

The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...

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Adjusting Your Sales Funnel for an Affluent Audience

Adjusting Your Sales Funnel for an Affluent Audience

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

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Why Strong Branding Is Essential In Today’s Market

Why Strong Branding Is Essential In Today’s Market

At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...

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The High-End Appliance Audience Has Changed—Here’s How

The High-End Appliance Audience Has Changed—Here’s How

Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...

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