marketing strategy

Aligning Marketing Strategies with Business Goals

Aligning Marketing Strategies with Business Goals

You have goals for your business related to income, sales, and revenue. You also have goals for your marketing in terms of clicks, likes, and traffic to your store or on your website. But the real question is: Are your marketing strategies working in tandem with your...

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Working Smarter and Staying Ahead: Know Your Customers

Working Smarter and Staying Ahead: Know Your Customers

Whether your store has been around for decades or just a few years, your customers are changing. At the bare minimum, they are getting older and their buying habits and needs change as they age. But you have also felt the rapid changes in technology, in your products,...

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When Features-Focused Marketing Isn’t Enough

When Features-Focused Marketing Isn’t Enough

When studying the differences between mass retail marketing and premium/ luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple...

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5 Ways to Keep Calm & Thrive in Uncertain Times

5 Ways to Keep Calm & Thrive in Uncertain Times

Everything seems uncertain right now during COVID-19, and you're not alone if fear has occasionally crept in. You may be worried about what will happen to your business. You might feel like you need to pull back or even completely stop your marketing. But if you...

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