KPI

Your Marketing Strategy: A Mid-Year Check-In

Your Marketing Strategy: A Mid-Year Check-In

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

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Your Business is Adapting to Change, But is it Working?

Your Business is Adapting to Change, But is it Working?

If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia sites ineffective business planning as one of the most common reasons small businesses fail, and a...

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Google My Business: Connecting Customers to Your Business

Google My Business: Connecting Customers to Your Business

Your customers are shopping online. No matter what business you are in, no matter your target market - they are looking for your products and your business online. But the question is: will they be able to find you? Google My Business (GMB) is a free, easy-to-use tool...

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