If you didn't take time in Q4, it's not too late to reevaluate each and every relationship while manufacturers are reworking budgets and commitments to independents. Each year there can be major shifts in support, points won or lost within new pricing structures,...
Great things happen when great brands come together. When the right partnerships happen, both brands stand to benefit. We found some examples of successful co-brands, and some go together so seamlessly that you might not even realize how intentional they are....
The end of the year brings about unique opportunities for retail businesses to partner with suppliers and media vendors. It's the last push of the year to make, hit, or exceed revenue goals. We have some suggestions as you think about making the most of your marketing...
Advertising is expensive, and quality marketing requires a considerable investment. Even when you look at the co-op dollars you have accrued, many dealers find that their advertising funds still come up short, leaving them with unwanted out-of-pocket expenses. What if...
If your company relies on retail to drive growth, planning client engagement, and promotion through advertising campaigns is central to your marketing plan. Advertising today is a mixture of traditional advertising and new media advertising, like Google Ad Words,...
Online search marketing, such as Google AdWords, is an essential component of your appliance store’s marketing strategy. However, deciding which keywords to include in your campaign is not always easy. There are two broad categories of keywords: general and...