Advertising is expensive, and quality marketing requires a considerable investment. Even when you look at the co-op dollars you have accrued, many dealers find that their advertising funds still come up short, leaving them with unwanted out-of-pocket expenses. What if...
Advertising and marketing go hand-in-hand. So much so that many people think they are one and the same. However, there are distinct differences between the two. Knowing the differences between an advertising agency and a marketing company can help you make better...
We have told you why search marketing is effective and taught you how to choose the right keywords to maximize your search engine marketing campaign. You already know that search marketing, purchasing ad space based on keyword searches, is one of the most effective...
Online search marketing, such as Google AdWords, is an essential component of your appliance store’s marketing strategy. However, deciding which keywords to include in your campaign is not always easy. There are two broad categories of keywords: general and...
If you have noticed a dramatic decrease in the number of fans seeing your messages on their Facebook news feeds, you are not alone. Because Facebook has become a public company with stockholders to please, they have made major changes in the way they show business...
Here at Riley & You, we write anything from advertisements, direct mail pieces, press releases, website, and social media material to newsletter articles. We research our clients’ company, the latest innovations in the industry, their competition, and consumer...