Bottom-of-Funnel Digital Marketing Strategies to Secure the Sale

Just like the top and middle of your sales funnel, the bottom requires strategy and finesse. Unlike your top-of-funnel brand awareness strategies, the mid-funnel stages rely on the success of your strategy in the stage above. For your bottom-funnel strategies to...

Articles On Doing Digital Right

Social Commerce

Social Commerce

With the new year upon us, we’re spending time reflecting on all of the technological advances of the past decade and how that has impacted the business world. Perhaps one of the biggest impacts has been the rise and growth of social media. According to Statista,...

read more
Storytelling in Marketing

Storytelling in Marketing

The power of a story – it can be easy to forget because it seems so simple. But the next time you're listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when...

read more
Utilizing Customer Data for Better ROI

Utilizing Customer Data for Better ROI

Digital marketing has revolutionized how retailers connect with their audiences. Now data on customers can be collected and stored in ways that we could never do on paper. Even though the method of connecting has changed and evolved, the importance of keeping the...

read more
Social Media Trends for 2019: Are you ready?

Social Media Trends for 2019: Are you ready?

The Social Media experts at Riley & You have been scouring the internet and attending workshops and webinars in order to stay up to date on the ever-changing landscape of online marketing. We want to use our expertise to help you in the new year. We know you have...

read more
Measuring Your Facebook Success

Measuring Your Facebook Success

As Marketing Professionals, we take numbers seriously. Not all that long ago, it felt like when it came to online marketing, we were posting and commenting and sharing with no way to measure the impact it was having on our strategy. But those days are long gone....

read more
Reviewers Now Notified of Review Responses on Google

Reviewers Now Notified of Review Responses on Google

Imagine this: A customer calls your business and leaves a message (along with their name and phone number) about how helpful your sales team was, how much they are enjoying the product they purchased from you, and that they've already told 5 friends to shop at your...

read more
Social Commerce

Social Commerce

With the new year upon us, we’re spending time reflecting on all of the technological advances of the past decade and how that has impacted the business world. Perhaps one of the biggest impacts has been the rise and growth of social media. According to Statista,...

read more
Storytelling in Marketing

Storytelling in Marketing

The power of a story – it can be easy to forget because it seems so simple. But the next time you're listening to someone speak, watch how the audience reacts when the speaker tells a story. They look up and lean in, and that’s exactly what your audience will do when...

read more
Utilizing Customer Data for Better ROI

Utilizing Customer Data for Better ROI

Digital marketing has revolutionized how retailers connect with their audiences. Now data on customers can be collected and stored in ways that we could never do on paper. Even though the method of connecting has changed and evolved, the importance of keeping the...

read more
Social Media Trends for 2019: Are you ready?

Social Media Trends for 2019: Are you ready?

The Social Media experts at Riley & You have been scouring the internet and attending workshops and webinars in order to stay up to date on the ever-changing landscape of online marketing. We want to use our expertise to help you in the new year. We know you have...

read more
Measuring Your Facebook Success

Measuring Your Facebook Success

As Marketing Professionals, we take numbers seriously. Not all that long ago, it felt like when it came to online marketing, we were posting and commenting and sharing with no way to measure the impact it was having on our strategy. But those days are long gone....

read more
Reviewers Now Notified of Review Responses on Google

Reviewers Now Notified of Review Responses on Google

Imagine this: A customer calls your business and leaves a message (along with their name and phone number) about how helpful your sales team was, how much they are enjoying the product they purchased from you, and that they've already told 5 friends to shop at your...

read more