Premium Appliance Marketing

3 Keys to the Rebranding Process

3 Keys to the Rebranding Process

A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...

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Adjusting to Recent Housing Market Trends

Adjusting to Recent Housing Market Trends

So far this year, everything has been in flux. The housing market has not escaped the unexpected shutdowns and the halt in new construction. However, as the economy recovers and mortgage rates remain low, the market shows no signs of slowing down to a stop. The need...

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How COVID-19 Is Impacting Home Design

How COVID-19 Is Impacting Home Design

Editor's Note: We recently wrote this article for a premium appliance dealer to share with their audience of high-end homeowners and trade professionals. It's a great example of how we use timely, relevant content to position our clients as experts with their...

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Begin With The End In Mind

Begin With The End In Mind

The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that's it, right? Until they need their next kitchen appliance ... at least that's what you hope.  But you...

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