Premium Appliance Marketing

Working Smarter and Staying Ahead: Know Your Customers

Working Smarter and Staying Ahead: Know Your Customers

Whether your store has been around for decades or just a few years, your customers are changing. At the bare minimum, they are getting older and their buying habits and needs change as they age. But you have also felt the rapid changes in technology, in your products,...

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Video Appointments for the High-End Sale

Video Appointments for the High-End Sale

This spring we have all adjusted to find new ways of doing things. Like many other businesses, you’ve had to shift to using more online communication tools than you had before. You might just be thinking this is a tool to help keep your business going through...

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How to Plan for a Different Season of Growth

How to Plan for a Different Season of Growth

Maybe it’s been business as usual despite closed showrooms. Maybe sales have remained steady, or even picked up as storefronts are slowly opening again. There’s been a wave of pent-up demand and customers ready to spend money again. But this surge of business is...

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Take Back Control of Your Showroom

Take Back Control of Your Showroom

The crisis phase of the COVID-19 situation seems to be behind us. You’re now ready to take back control of your showroom and move forward from a business perspective, while still being sensitive to the changing situation, and in compliance with your local or state...

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One Dealer’s Strategy For Survival Through COVID-19

One Dealer’s Strategy For Survival Through COVID-19

Over the last few months, sales have been tough for most businesses. We asked our list of premium dealers how they fared during the front-end of the COVID-19 crisis and more specifically, what sales looked like in April, as that was the month many appliance dealers...

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