Premium Appliance Marketing

How to Attract the Affluent Buyer

How to Attract the Affluent Buyer

While the affluent buyer is a smaller subsection of the overall consumer audience, it is one that packs a big financial punch. And as a luxury and premium appliance dealer, it's an audience you need to understand. From how this audience has changed to how to adjust...

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Adjusting Your Sales Funnel for an Affluent Audience

Adjusting Your Sales Funnel for an Affluent Audience

When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...

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The High-End Appliance Audience Has Changed—Here’s How

The High-End Appliance Audience Has Changed—Here’s How

Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...

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Your Marketing Strategy: A Mid-Year Check-In

Your Marketing Strategy: A Mid-Year Check-In

With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...

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How Apple’s iOS Updates Are Affecting Online Advertising

How Apple’s iOS Updates Are Affecting Online Advertising

As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...

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The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

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