Premium Appliance Marketing

Adopting an Adaptable Mindset

Adopting an Adaptable Mindset

Adaptability is defined as "the ability to adjust to different conditions or circumstances." I think we'd all agree that the last 18 months have been a crash course in adaptability! It's also made us keenly aware of how important it is to accept that the...

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Solidify the Customer Relationship with Gifts

Solidify the Customer Relationship with Gifts

Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...

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Plan Ahead: 3 Marketing Strategies For Future Profits

Plan Ahead: 3 Marketing Strategies For Future Profits

Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...

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Building In-Person Connections With Digital Strategy

Building In-Person Connections With Digital Strategy

When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...

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Grow Your High-End Business With Email Marketing

Grow Your High-End Business With Email Marketing

At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...

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