Does Your Online Presence Engage Your Audience?

How to Capture the Attention of High-end Buyers Online.

Don’t mistake online activity for actually connecting with high-end buyers. Buyers of luxury kitchens respond to content that goes beyond the product and speaks to their lifestyle.

At Riley & You, we specialize in helping premium and luxury appliance dealers grow their high-end business. Contact us to schedule a 30-minute consulting session at no cost to discuss solutions for your challenges in reaching high-end buyers.

Yes! I would like to schedule a free 30-minute consulting session to talk about some of the challenges we face in growing our high-end business.

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Insights for High-End Dealers

Having spent the last 11 years helping premium and luxury appliance dealers grow, we have a lot of experience to share. Our Premium Appliance Newsletter features insights and ideas written just for high-end dealers. Not on our list? You can sign up here.

Why Content Marketing Matters

Doing Digital Right

You might think that producing great content is not a crucial marketing element for businesses that focus on high-end buyers. After all, doesn’t the product speak for itself? But content marketing is about more than having a great blog. It refers to all the text, images, and videos you use to tell your brand story online.
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When Features-Focused Marketing Isn’t Enough

Business Strategies That Work

When studying the differences between mass retail marketing and premium/ luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple comparison: Features-Focused vs. Experience-Focused.
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Engage Your Audience with Quality Content

Business Strategies That Work

Content creators are different from content consumers, and the success of your marketing strategy depends on the content you create. According to Forbes, “Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry. Many companies choose not to allocate the time and resources towards content creation, and in doing so they often fall short of their marketing goals.”
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Most Appliance Dealers Follow One Of Two Plans

One-Size-Fits-All Plan

Too many high-end dealers rely on ad resources provided by appliance manufacturers and marketing groups. While it is convenient and easy, most of these promotions are focused on price-points. It’s the wrong message for a high-end buyer, and it minimizes your expertise and the premium and luxury products you offer.

The Piecemeal Approach

You might have one vendor purchasing your online advertising, another managing your social media, and someone else taking care of your print and your branding. With such a fragmented approach, your messages aren’t consistent. High-end customers will find it hard to understand your value, much less be compelled to visit your showroom.

There’s A Better Way

Premium and luxury dealers can grow their high-end business by aligning their message across channels and focusing on promotions that highlight how premium and luxury appliances enhance a homeowner’s lifestyle.

We specialize in helping premium and luxury appliance dealers grow their high-end business. The team at Riley & You has over a decade of experience building custom strategies, developing and managing dealer brands, and executing successful marketing plans for premium appliance dealers.

Bob Bailey's Appliance Brand Book

This custom booklet is targeted to builders, interior designers, and homeowners. Designed to present the best of what Bob Bailey’s has to offer, the piece showcases the premium brands available, as well as customer testimonials and the store’s history.

Bob Bailey's Brand Book
Bob Bailey's Brand Book

Distinctive Appliances Website

This brand new website was developed for an Atlanta-area dealer. The site – and the new branding it showcases – was crafted to reflect their status as a boutique luxury appliance dealer. Featuring bold, beautiful imagery, the site is targeted at an audience shopping for a lifestyle, and not just a product.

Distinctive Appliances Website showing on a laptop
Distinctive Appliances Website showing on a laptop

Friedman's Appliances Integrated Campaigns

By integrating print and online for a powerful reach into high-end homes, Friedman's Appliances' campaigns are designed to show-off their strengths and luxury brands. Every premium direct mail piece, email newsletter, blog article, and social media post highlights the latest styles, trends, and appliance innovations for the home.

Friedman's Appliances Integrated Campaign
Friedman's Appliances Integrated Campaign
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Let’s Talk About
What You Need

Grow Your High-End Business

Your business is unique, and your growth strategy should be too. We can create a plan that will serve as your roadmap going forward, helping you weather whatever challenges may come, and positioning you to meet or exceed your goals.

Planning
for Growth

Targeting
Premium Buyers

Building Now
for Later

Russell at Friedman's Appliances

Client Success Stories

Whether it’s Facebook, Google Ads, Direct Mail or simply marketing strategy, Riley & You is my team. I give Riley & You my annual marketing budget and each year they create a written plan that totally allocates the budget. It’s always well thought out and maximized for impact per dollar spent. And once it’s finalized, they execute the plan all while staying in budget. I couldn’t have a better arrangement even if I had someone working on this full time. I owe Riley & You a great deal for the work they’ve done for us.

– Russell Greer, CEO of Friedman’s Appliances

We’re Ready To Get To Work For You.