Premium Appliance Marketing Solutions
Retail Is Different Now
COVID has fundamentally changed your customer’s expectations. You need to be recalibrating your customer experience and your marketing to meet these new expectations. The premium appliance dealers who will thrive post-COVID are the ones who aren’t afraid to adapt. Sign up for our Premium Appliance Marketing newsletter for insights on how we help clients move towards the next normal.
Insights for High-End Dealers
Having spent the last 11 years helping premium and luxury appliance dealers grow, we have a lot of experience to share. Our Premium Appliance Newsletter features insights and ideas written just for high-end dealers. Not on our list? You can sign up here.
Grow Your High-End Business With Email Marketing
Business Strategies That Work
At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be successful, and email is a key vehicle for getting that content in front of an audience who already knows and appreciates your business.
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Our Secret Sauce: Paid Search Campaign Strategy for High-End Dealers
Doing Digital Right
We believe that a solid Google Search campaign focused on your business—not a specific brand or manufacturer—should be a foundational element of every dealer’s digital advertising strategy. Spending manufacturer funds for online advertising is something we get asked about a lot, and it is a good idea. But manufacturer funds come with strings attached about ad content and the money can fluctuate throughout the year, making it hard to maintain a consistent presence.
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If You’ve Got It, Flaunt It: Showcase Your Expertise With B2B Content Marketing
Being a Thought Leader
We recently added several new writers to our team, and in doing so, we were very intentional in seeking out talent with a deep understanding of kitchen and interior design. One of them was even a kitchen designer in their previous professional life. Doing this brought full circle the concept we have been pushing independent dealers to embrace for years: your content should reflect your expertise to your audience.
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Most Appliance Dealers Follow One Of Two Plans
One-Size-Fits-All Plan
Too many high-end dealers rely on ad resources provided by appliance manufacturers and marketing groups. While it is convenient and easy, most of these promotions are focused on price-points. It’s the wrong message for a high-end buyer, and it minimizes your expertise and the premium and luxury products you offer.
The Piecemeal Approach
You might have one vendor purchasing your online advertising, another managing your social media, and someone else taking care of your print and your branding. With such a fragmented approach, your messages aren’t consistent. High-end customers will find it hard to understand your value, much less be compelled to visit your showroom.
There’s A Better Way
We specialize in helping premium and luxury appliance dealers grow their high-end business. The team at Riley & You has over a decade of experience building custom strategies, developing and managing dealer brands, and executing successful marketing plans for premium appliance dealers.
Hagedorn's Appliances Showroom
An established local appliance dealer approached Riley & You about developing a complete redesign of their showroom, including all new signage. We worked closely with a 3D Rendering expert to create a complete visual presentation of the new layout, allowing the client to have a clear picture of what the new showroom experience would be like for his customers. The buildout is underway, and we can’t wait to see the finished results.
Appliance Gallery Premium Dealer Strategy
When Appliance Gallery was in need of direction for their marketing, we generated a business analysis, then used that information to develop a custom strategy for the company.
Dacor Online Advertising
We worked directly with Dacor's national marketing team to create a fully customized premium digital campaign designed to position local dealers for growth.
Let’s Talk About
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Grow Your High-End Business
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Premium Buyers
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Client Success Stories
Whether it’s Facebook, Google Ads, Direct Mail or simply marketing strategy, Riley & You is my team. I give Riley & You my annual marketing budget and each year they create a written plan that totally allocates the budget. It’s always well thought out and maximized for impact per dollar spent. And once it’s finalized, they execute the plan all while staying in budget. I couldn’t have a better arrangement even if I had someone working on this full time. I owe Riley & You a great deal for the work they’ve done for us.