Does Your Online Presence Engage Your Audience?
How to Capture the Attention of High-end Buyers Online.
At Riley & You, we specialize in helping premium and luxury appliance dealers grow their high-end business. Contact us to schedule a 30-minute consulting session at no cost to discuss solutions for your challenges in reaching high-end buyers.
Yes! I would like to schedule a free 30-minute consulting session to talk about some of the challenges we face in growing our high-end business.
Insights for High-End Dealers
Having spent the last 11 years helping premium and luxury appliance dealers grow, we have a lot of experience to share. Our Premium Appliance Newsletter features insights and ideas written just for high-end dealers. Not on our list? You can sign up here.
Why Content Marketing Matters
Doing Digital Right
You might think that producing great content is not a crucial marketing element for businesses that focus on high-end buyers. After all, doesn’t the product speak for itself? But content marketing is about more than having a great blog. It refers to all the text, images, and videos you use to tell your brand story online.
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When Features-Focused Marketing Isn’t Enough
Business Strategies That Work
When studying the differences between mass retail marketing and premium/ luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple comparison: Features-Focused vs. Experience-Focused.
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Engage Your Audience with Quality Content
Business Strategies That Work
Content creators are different from content consumers, and the success of your marketing strategy depends on the content you create. According to Forbes, “Creating new, frequent and insightful content is a healthy and necessary practice of business in any industry. Many companies choose not to allocate the time and resources towards content creation, and in doing so they often fall short of their marketing goals.”
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Most Appliance Dealers Follow One Of Two Plans
One-Size-Fits-All Plan
Too many high-end dealers rely on ad resources provided by appliance manufacturers and marketing groups. While it is convenient and easy, most of these promotions are focused on price-points. It’s the wrong message for a high-end buyer, and it minimizes your expertise and the premium and luxury products you offer.
The Piecemeal Approach
You might have one vendor purchasing your online advertising, another managing your social media, and someone else taking care of your print and your branding. With such a fragmented approach, your messages aren’t consistent. High-end customers will find it hard to understand your value, much less be compelled to visit your showroom.
There’s A Better Way
We specialize in helping premium and luxury appliance dealers grow their high-end business. The team at Riley & You has over a decade of experience building custom strategies, developing and managing dealer brands, and executing successful marketing plans for premium appliance dealers.
Bob Bailey's Appliance Brand Book
This custom booklet is targeted to builders, interior designers, and homeowners. Designed to present the best of what Bob Bailey’s has to offer, the piece showcases the premium brands available, as well as customer testimonials and the store’s history.
Distinctive Appliances Website
This brand new website was developed for an Atlanta-area dealer. The site – and the new branding it showcases – was crafted to reflect their status as a boutique luxury appliance dealer. Featuring bold, beautiful imagery, the site is targeted at an audience shopping for a lifestyle, and not just a product.
Friedman's Appliances Integrated Campaigns
By integrating print and online for a powerful reach into high-end homes, Friedman's Appliances' campaigns are designed to show-off their strengths and luxury brands. Every premium direct mail piece, email newsletter, blog article, and social media post highlights the latest styles, trends, and appliance innovations for the home.
Let’s Talk About
What You Need
Grow Your High-End Business
Planning
for Growth
Targeting
Premium Buyers
Building Now
for Later
Client Success Stories
Whether it’s Facebook, Google Ads, Direct Mail or simply marketing strategy, Riley & You is my team. I give Riley & You my annual marketing budget and each year they create a written plan that totally allocates the budget. It’s always well thought out and maximized for impact per dollar spent. And once it’s finalized, they execute the plan all while staying in budget. I couldn’t have a better arrangement even if I had someone working on this full time. I owe Riley & You a great deal for the work they’ve done for us.