What Happens After The $40,000 Sale?
How To Win Over Your High-End Customers For Life.
At Riley & You, we specialize in helping premium and luxury appliance dealers grow their high-end business. Contact us to schedule a 30-minute consulting session at no cost to discuss solutions for your challenges in reaching high-end buyers.
Yes! I would like to schedule a free 30-minute consulting session to talk about some of the challenges we face in growing our high-end business.
Insights for High-End Dealers
Having spent the last 11 years helping premium and luxury appliance dealers grow, we have a lot of experience to share. Our Premium Appliance Newsletter features insights and ideas written just for high-end dealers. Not on our list? You can sign up here.
Begin With The End In Mind
Creating A Great Customer Experience
The sale is complete. Delivery and installation are done, and you called to follow-up, making sure the customer was satisfied with their new appliances. So that’s it, right? Until they need their next kitchen appliance … at least that’s what you hope. But you would be wrong. We need to change our thinking about the sales process. Consider this another chance to create a stellar Customer Experience (CX). CX begins with your outreach and advertising and usually ends after the customer is satisfied. What happens next separates the wildly successful dealers from the average.
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Let’s Talk About Backorders … With Your Customers
Creating A Great Customer Experience
In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” But like so many other areas of your business, the pandemic may force you to rethink how you do things as the anticipated delivery of appliances has shifted from weeks to months. Customer relationships can feel strained, and those strains can lead to angry phone calls, canceled orders, and negative online reviews.
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Customer Experience: Preparing Your Future
Creating A Great Customer Experience
Businesses that focus on customer experience (CX) find unique ways to meet the needs of their customers. Customer experience goes beyond customer service and encompasses the whole journey for the customer. Now it’s time to take action. Once you understand your customer’s journey, then you can use that to grow your brand.
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Most Appliance Dealers Follow One Of Two Plans
One-Size-Fits-All Plan
Too many high-end dealers rely on ad resources provided by appliance manufacturers and marketing groups. While it is convenient and easy, most of these promotions are focused on price-points. It’s the wrong message for a high-end buyer, and it minimizes your expertise and the premium and luxury products you offer.
The Piecemeal Approach
You might have one vendor purchasing your online advertising, another managing your social media, and someone else taking care of your print and your branding. With such a fragmented approach, your messages aren’t consistent. High-end customers will find it hard to understand your value, much less be compelled to visit your showroom.
There’s A Better Way
We specialize in helping premium and luxury appliance dealers grow their high-end business. The team at Riley & You has over a decade of experience building custom strategies, developing and managing dealer brands, and executing successful marketing plans for premium appliance dealers.
Hagedorn's Appliances Showroom
An established local appliance dealer approached Riley & You about developing a complete redesign of their showroom, including all new signage. We worked closely with a 3D Rendering expert to create a complete visual presentation of the new layout, allowing the client to have a clear picture of what the new showroom experience would be like for his customers. The buildout is underway, and we can’t wait to see the finished results.
Appliance Gallery Premium Dealer Strategy
When Appliance Gallery was in need of direction for their marketing, we generated a business analysis, then used that information to develop a custom strategy for the company.
Dacor Online Advertising
We worked directly with Dacor's national marketing team to create a fully customized premium digital campaign designed to position local dealers for growth.
Let’s Talk About
What You Need
Grow Your High-End Business
Planning
for Growth
Targeting
Premium Buyers
Building Now
for Later
Client Success Stories
Whether it’s Facebook, Google Ads, Direct Mail or simply marketing strategy, Riley & You is my team. I give Riley & You my annual marketing budget and each year they create a written plan that totally allocates the budget. It’s always well thought out and maximized for impact per dollar spent. And once it’s finalized, they execute the plan all while staying in budget. I couldn’t have a better arrangement even if I had someone working on this full time. I owe Riley & You a great deal for the work they’ve done for us.