Growing Your
High-End BusinessSolutions for Local Premium & Luxury Appliance Dealers
High-End Digital
Reach your high-end audience online with Paid Search or Paid Social Media Campaigns showcasing premium and luxury brands.
Dealer Branding
Whether you need a brand refresh, or something completely new, we can design a logo that will set the stage for your future.
Lifestyle Communications
High-end buyers have different expectations, and your blog posts and social media posts need to speak their language.
High-End Digital Advertising
We specialize in creating digital advertising campaigns that target your high-end audience with a lifestyle message that resonates. We have experience with most major premium and luxury brands, and we understand how your co-op process works. Your campaign data is always available via your exclusive Dealer Dashboard, with easy-to-download reports built with your co-op reporting needs in mind.
Dealer Branding
Your brand is who you are. But is it who you want to be? We’ve helped dealers just like you refresh their brand or develop a brand new one that will carry them through the next generation of their business. Our brand process is about more than your logo. We’ll help you clarify your brand identity, your voice, and how your brand impacts the customer experience.
Lifestyle Communications
Quality content is the common thread that runs through successful email and print marketing, must-read blog posts, and engaging social media. Connecting with a high-end audience requires content that is written specifically for them. Our team of content writers and strategists specialize in reaching premium and luxury buyers with messages that speak to their lifestyle.

Client Success Stories
Whether it’s Facebook, Google Ads, Direct Mail or simply marketing strategy, Riley & You is my team. I give Riley & You my annual marketing budget and each year they create a written plan that totally allocates the budget. It’s always well thought out and maximized for impact per dollar spent. And once it’s finalized, they execute the plan all while staying in budget. I couldn’t have a better arrangement even if I had someone working on this full time. I owe Riley & You a great deal for the work they’ve done for us.
– Russell Greer, CEO of Friedman’s Appliances
Insights for High-End Dealers
Having spent the last 11 years helping premium and luxury appliance dealers grow, we have a lot of experience to share. Our Premium Appliance Newsletter features insights and ideas written just for high-end dealers. Not on our list? You can sign up here.
The Next Generation of Luxury Consumers
Adapting To Change
Ask many high-end appliance dealers who their target audience is and they’ll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their professional life and are ready to enjoy the fruits of their labor by adding premium and luxury appliances to their dream home.
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What Is Your Real Gross Margin Number?
Business Strategies That Work
Did you notice any trends with your gross margin when working through your numbers from 2021? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about GMs. Consider this insight when determining the real GM number for your business.
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Ease Backorder Concerns with These Positive Talking Points
Creating A Great Customer Experience
At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry growth at “about 28% over a two-year span from 2020 through last year” it’s important to constantly reassess how you’re discussing backorders with clients.
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