Do Your Digital Ads Target High-End Buyers?
How To Consistently Attract High-End Buyers.
At Riley & You, we specialize in helping premium and luxury appliance dealers grow their high-end business. Contact us to schedule a 30-minute consulting session at no cost to discuss solutions for your challenges in reaching high-end buyers.
Yes! I would like to schedule a free 30-minute consulting session to talk about some of the challenges we face in growing our high-end business.
Insights for High-End Dealers
Having spent the last 11 years helping premium and luxury appliance dealers grow, we have a lot of experience to share. Our Premium Appliance Newsletter features insights and ideas written just for high-end dealers. Not on our list? You can sign up here.
Marketing Strategies of Premium Retail Brands
Business Strategies That Work
Premium retail brands don’t happen overnight or by accident. They are often carefully crafted to fit the markets they are trying to reach. Affluent consumers comprise 20% of U.S. shoppers but account for 40% of consumer spending. These affluent shoppers are making purchases online, and 59% of the traffic to luxury retail sites comes from mobile users.
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Dynamic Landing Pages: How They Help Land More Clients
Doing Digital Right
The beauty of online advertising is simple: a link to your website gives people a way to learn about your company. A click becomes an easy way to walk in the front door of your business without ever setting foot outside. When done correctly, your online campaign can do something a brick-and-mortar location can’t.
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When Features-Focused Marketing Isn’t Enough
Business Strategies That Work
When studying the differences between mass retail marketing and premium/ luxury marketing, purchase patterns show that each market has different expectations. There’s a major mindset difference in the purchasing audience, and it can be summed up in one simple comparison: Features-Focused vs. Experience-Focused.
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Most Appliance Dealers Follow One Of Two Plans
One-Size-Fits-All Plan
Too many high-end dealers rely on ad resources provided by appliance manufacturers and marketing groups. While it is convenient and easy, most of these promotions are focused on price-points. It’s the wrong message for a high-end buyer, and it minimizes your expertise and the premium and luxury products you offer.
The Piecemeal Approach
You might have one vendor purchasing your online advertising, another managing your social media, and someone else taking care of your print and your branding. With such a fragmented approach, your messages aren’t consistent. High-end customers will find it hard to understand your value, much less be compelled to visit your showroom.
There’s A Better Way
We specialize in helping premium and luxury appliance dealers grow their high-end business. The team at Riley & You has over a decade of experience building custom strategies, developing and managing dealer brands, and executing successful marketing plans for premium appliance dealers.
Hagedorn's Appliances Showroom
An established local appliance dealer approached Riley & You about developing a complete redesign of their showroom, including all new signage. We worked closely with a 3D Rendering expert to create a complete visual presentation of the new layout, allowing the client to have a clear picture of what the new showroom experience would be like for his customers. The buildout is underway, and we can’t wait to see the finished results.
Appliance Gallery Premium Dealer Strategy
When Appliance Gallery was in need of direction for their marketing, we generated a business analysis, then used that information to develop a custom strategy for the company.
Dacor Online Advertising
We worked directly with Dacor's national marketing team to create a fully customized premium digital campaign designed to position local dealers for growth.
Let’s Talk About
What You Need
Grow Your High-End Business
Planning
for Growth
Targeting
Premium Buyers
Building Now
for Later
Client Success Stories
Whether it’s Facebook, Google Ads, Direct Mail or simply marketing strategy, Riley & You is my team. I give Riley & You my annual marketing budget and each year they create a written plan that totally allocates the budget. It’s always well thought out and maximized for impact per dollar spent. And once it’s finalized, they execute the plan all while staying in budget. I couldn’t have a better arrangement even if I had someone working on this full time. I owe Riley & You a great deal for the work they’ve done for us.