Your Business is Adapting to Change, But is it Working?

If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia sites ineffective business planning as one of the most common reasons small businesses fail, and a...

Insights For Your Business

The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

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Key Takeaways from an Unpredictable Year

Key Takeaways from an Unpredictable Year

Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...

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The Next Generation of Luxury Consumers

The Next Generation of Luxury Consumers

Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...

read more