Insights For Your Business
Top-Of-Funnel Digital Marketing Strategies That Work
The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...
Adjusting Your Sales Funnel for an Affluent Audience
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...
Why Strong Branding Is Essential In Today’s Market
At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...
The High-End Appliance Audience Has Changed—Here’s How
Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...
What Does Google Analytics 4 Mean For Your Business?
It's no secret to many small business owners and marketers that Google has been pushing Google Analytics 4 (GA4), a new property for gathering data. While many have opted to stick with the older Universal Analytics (UA) property for gathering web data, Google...
Your Marketing Strategy: A Mid-Year Check-In
With two quarters of data and experience behind you, the middle of the year presents an ideal opportunity to take stock of how your marketing strategy has been performing. While we all hope to craft that perfect strategy that drives growth and sales for years to come,...
5 Ways You Can Transform Your Customer Experience
The thought of implementing a CX strategy might seem daunting. But it doesn’t have to be. Adopting a strategy simply means that you are prioritizing how a customer feels when they interact with you.
How Apple’s iOS Updates Are Affecting Online Advertising
As digital marketing experts, we are all too familiar with the idea that the systems and tools we rely on can change at any moment. If you’re familiar with online advertising, you’ve probably been hearing these three letters a lot lately… iOS. In 2021, Apple’s...
Your Business is Adapting to Change, But is it Working?
If the past two years have taught marketers and business owners anything, it’s that adapting to change will make or break a business. In fact, Investopedia cites ineffective business planning as one of the most common reasons small businesses fail, and a major...
Top-Of-Funnel Digital Marketing Strategies That Work
The sales funnel represents the path your customers take from the beginning of their shopping experience all the way to the sale. In the age of e-mail, social media, and online advertising, digital plays an essential role in modern marketing strategies. In this...
Adjusting Your Sales Funnel for an Affluent Audience
When it comes to sales, there is no one-size-fits-all approach. The same is true when it comes to the luxury consumer. A more expensive purchase, even for the wealthiest among us, merits more time and consideration. And sometimes, the higher the price tag, the longer...
Why Strong Branding Is Essential In Today’s Market
At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...
The High-End Appliance Audience Has Changed—Here’s How
Identifying your target audience is one of the first steps in developing a marketing strategy. After all, if you don’t understand who your target audience is, how can you be sure that your marketing efforts will reach the right people? However, simply identifying your...