Insights For Your Business
The Next Generation of Luxury Consumers
Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...
The 2022 Social Media Updates You Need To Know
You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...
What Is Your Real Gross Margin Number?
Did you notice any trends with your gross margin when working through your numbers from 2021? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...
Facebook vs. Instagram: Where Should I Put My Ad Money?
So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...
Ease Backorder Concerns with These Positive Talking Points
At this point, most customers understand that supply chain issues will have an impact on the delivery schedule for new appliances. But they still may not be prepared for the reality of current timelines for high-end brands. With home improvement industry growth at...
The Path to Brand Authority: 3 Essential Strategies
Brand authority is one of those marketing goals that every small business owner strives for whether they are aware of it or not. Though the definition varies, the basic concept is this: when consumers think of your business as more reputable and trustworthy than your...
The Art of Connecting with Builders and Designers
Every dealer puts a different emphasis on their trade business. For some, builders and designers only make up a small percentage of their sales, but for others, trade professionals are a primary source of business. In our experience, the healthiest dealers are the...
New Year, New You: Refreshing Your Customer Experience for 2022
The customer experience is ever-changing, and major shifts in retail trends over the past two years have forced small businesses to rethink their strategy. While it may be tempting to continue working from your 2021 marketing playbook, you could be missing out on some...
Key Takeaways from an Unpredictable Year
Remember when we thought 2021 was going to be the year everything goes back to how it once was? Instead, what is and isn't "normal" has remained in a constant state of flux for both consumers and businesses. We may not know what major changes 2022 holds, if any, but...
The Next Generation of Luxury Consumers
Ask many high-end appliance dealers who their target audience is and they'll likely describe what sounds like a typical high-earning Baby Boomer. More specifically, they may describe empty-nesters in their mid-50s or older who have worked hard through their...
The 2022 Social Media Updates You Need To Know
You may have a strong social media strategy now, but if you’re not refreshing your approach based on platform updates, your metrics could suffer. At Riley & You we believe that keeping up on social media trends and updates is an essential component of digital...
What Is Your Real Gross Margin Number?
Did you notice any trends with your gross margin when working through your numbers from 2021? We work closely with independent appliance dealers in multiple markets across the U.S., and we have started to see a trend ourselves that uncovers a bigger conversation about...
Facebook vs. Instagram: Where Should I Put My Ad Money?
So you’ve decided to branch out into social media advertising. First of all, congratulations! With roughly 2.9 billion active users on Facebook and 1.4 billion active users on Instagram according to Statista, it’s no wonder why so many marketers and businesses...