Insights For Your Business
4 Tips to Think and Act Locally on Social Media
Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...
Solidify the Customer Relationship with Gifts
Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...
5 Tips to Hone Your Online Holiday Marketing Strategy
It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...
Plan Ahead: 3 Marketing Strategies For Future Profits
Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...
5 Key Digital Marketing Components and Why They Matter
When you run a small business, it’s easy to stick to the same marketing strategy for years and resist change. However, real growth requires the willingness to adapt to the ever-shifting landscape. When it comes to digital strategy, it’s not too late to find out what...
Building In-Person Connections With Digital Strategy
When it comes to marketing your business, brand awareness is only a small fraction of the process. Once you have customers in reach, strategies such as email marketing can help you build trust with your audience so that they can rely on you for expertise,...
Brand Consistency Essentials for Building Trust and Boosting Revenue
When your customers get to know your brand, they begin to develop a certain set of expectations. Whether they visit you in-store, read one of your e-mail newsletters, or interact with your business on social media, it’s critical that their customer experience is in...
Grow Your High-End Business With Email Marketing
At Riley & You, we continue to tout the importance of a consistent email marketing strategy to our premium and luxury appliance clients, and with good reason. In today’s landscape, any marketing strategy needs to include content marketing to be...
5 Advantages to Hiring a Content Writer
If content is king, why should you trust it to a content writer? Using someone else to write content for your company can seem counterintuitive. After all, you have some level of knowledge about writing, and you know your business better than anyone. But there can be...
4 Tips to Think and Act Locally on Social Media
Social media has become an essential component of any digital marketing strategy. With nearly three billion active users on Facebook and close to one billion on Instagram, social media platforms provide a tremendous opportunity to generate brand...
Solidify the Customer Relationship with Gifts
Strong customer relationships are crucial, not just for growth, but for keeping your business afloat. Individual sales are valuable, but ultimately you should be focusing on building customer loyalty. We’ve discussed how e-mail marketing and in-person...
5 Tips to Hone Your Online Holiday Marketing Strategy
It’s no secret that the holiday season brings peak sales to businesses spanning many markets, but is your company really getting the most profit possible during this time of the year? With major lifestyle shifts and the overwhelming popularity of online shopping and...
Plan Ahead: 3 Marketing Strategies For Future Profits
Unless you are tied up in managing your ongoing backorder list with customers, it's time to stop for a moment and think about your next best steps as an appliance dealer. And if you are managing your ongoing backorder list, stop and delegate it to someone else or just...