Pandemic Impact: Boomers are Booming on Social Media

This year, more than ever, you understand the importance of your online presence. In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations - Gen X and...

Insights For Your Business

Lessons To Carry Into The New Year

Lessons To Carry Into The New Year

Now is the time to accept that there is no going back to the way things were before COVID-19. In the early months of the pandemic, we all tried to white-knuckle our way through until things "get back to normal." But by now – months in and with guidelines continuing to...

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3 Keys to the Rebranding Process

3 Keys to the Rebranding Process

A strong brand speaks volumes. From time to time, it’s important to look at your company’s brand, marketing, and mission to make sure they all align with your current goals. Your brand should be a reflection of who you are, who you aim to be, and who your potential...

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2020 in the Rearview Mirror

2020 in the Rearview Mirror

We all know this isn't going to be a typical end of the year article. In many ways, 2020 is full of things we would like to forget. But as the year disappears into the distance behind us, there are some things that we all should reflect on and remember. As we turn the...

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Adjusting to Recent Housing Market Trends

Adjusting to Recent Housing Market Trends

So far this year, everything has been in flux. The housing market has not escaped the unexpected shutdowns and the halt in new construction. However, as the economy recovers and mortgage rates remain low, the market shows no signs of slowing down to a stop. The need...

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