Category: Identity & Branding

2018: Half a Year, Twice as Fun

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Portfolio image for Guardian Mixed Martial ArtsAt Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so far this year.

Dynamic Landing Pages

DLPs are one of the oft-used tools in our tool belt to customize online marketing campaigns. This year we partnered with appliance manufacturers in a co-branding opportunity for one of our appliance store clients. Our internal team did a great job designing the landing pages, and the manufacturer provided the funding for the campaigns.

Website Design

The new owners for a local business were ready for a new website that targeted their family audience and reflected the values of their brand. We also helped an established business feature their big, beautiful signs on their website and made it easy to navigate for potential customers.

Digital and Print Advertising

We designed delicious-looking ads for a local restaurant that featured their award-winning food. Some of them were web banners, and some were featured in print. All were designed by our Riley & You team.

Special Events

We helped plan a special in-store event series for one of our appliance clients. The event was designed to educate people about the details of a kitchen remodel by bringing in professionals to teach in their areas of expertise. These events covered everything from design to cabinetry and, of course, featured amazing appliances. Overall the store experienced increased attendance and ultimately exposed more people to their brand.

Marketing and advertising is such a diverse field that is constantly growing and changing, and we get to help our clients in so many different ways. We keep up on all the latest trends so that you don’t have to. We are looking forward to the second half of 2018 and can’t wait to see what else we get to do this year!

The R&Y Difference: Websites Designed With Marketing In Mind

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When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have. Those positive interactions create Brand Loyalty.

Brand loyalty is important because it allows you to build and grow your business through repeat customers. Additionally customers who are loyal to your brand give you free marketing whenever they talk about the positive interactions they’ve had with your company. The Forbes Agency Council states, “The more a consumer resonates with your brand, the more likely they are to buy from you again. Creating this loyal following of customers can ensure continued success and help drive sales of your company’s products and services forward.” Here are five tips for helping you create brand loyalty and none of them involve re-doing your logo:

  • Consumer Engagement – This is the core of creating customers who are loyal to your brand and keeping the conversation going can be the difference between keeping and losing a customer. According to Customer Loyalty Statistics, “poor service will inspire about 79% of customers to seek out a competitor within about a week.” As long as your customers are talking to you, then you need to be talking to them by responding to all messages and reviews, soliciting feedback on products or service and giving personal recommendations and add-ons. It is important to follow up regularly to try to keep the conversation going, but no one likes spam in their email. At Riley & You, we can help you craft meaningful and valuable content that your customers will want to read and share.
  • Anticipate Needs – Think about what your customers need and want from your brand and go the extra mile. This makes a huge impression on customers and can make your brand stand out against your competitors. This may also go beyond your product and services into other areas of your customers’ lives. For example, do they need a new recipe or a checklist for seasonal home repairs? If you know your customers, you can anticipate what they need.
  • Customer Appreciation – This can be everything from a “thank you for your purchase” note to happy birthday or happy holidays. These are easy opportunities to open the conversation and invite engagement. Riley & You can help you set up automated ways to do this and help craft the messages to fit your brand. Every interaction you have with your customers needs to reflect your brand and be valuable to them. Sara Davis from Osmond Marketing says, “Don’t just write content for the sake of content or throw out minimal discounts or offers. Provide something your users actually care about. What do they want to know, see, do, have? Give them more of that.”
  • Be Dependable – Being dependable means that you have a high quality product that exceeds customer expectations. It also means that you are authentic and consistent. People need to know what to expect when they encounter your brand. Dave Wendland from the Hamacher Resource Group says it this way: “Loyalty emerges when trust is established. Trust results from consistency.”
  • Stay Relevant – In today’s rapidly changing world, you need to have a way to monitor trends and your competition. When you know what the trends are, you can make the most of them for your brand. You also need to stay on top of your business and marketing strategy. This needs to be flexible so that you can adjust based on results, trends and data. Riley & You knows you may not have time to do all of this, but we have people who can do it for you. We monitor all parts of your marketing strategy and make recommendations based on actual data.

At Riley & You, we know that branding doesn’t end with a logo and tagline. We know how to help companies create and maintain brand loyalty. We take time to get to know you so that we can help grow your brand into everything you want it to be. Contact us today about how we can do that for you.

SHOWCASING OUR WORK: DNI Corp

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DNI Corp WebsiteWe’re fired-up about a recent website design we created for DNI Corp. They approached us in need of a new website that showcased their strong core values and a look that reflected their essence: the art of delivery. After several strategy and discovery meetings with the client, our team created a sophisticated and user-friendly website that took DNI Corp to the next level.

If you’re thinking about a new website for your business, we’d love to chat. Our experts can help you evaluate your current site, and will give you an honest opinion on whether you just need to refresh your content a bit, or if it’s time for a brand new website.

Brand Positioning in 4 Points

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When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a logo or possibly even a trademark. But is that enough? It’s important to remember these 3 keys for a strong brand identity.

Your brand is more than a cool logo on a mobile friendly website. It’s the perception your audience has of your company. Your brand is your key to influencing purchasing behavior. Your brand is your ability to consistently create positive interactions with credibility and authenticity in order to build trust and loyalty from your audience. These are all the things that your logo should represent when it represents your brand identity.

At Riley & You, we sit with our clients and walk them through four different parts of brand positioning.

  1. Create a Positioning Statement: We use several key factors to determine how your company should be positioned and differentiated within the marketplace.
  2. Personality: The personality of your company determines how your company will behave and what will set it apart from your competitors. It also determines how you will leverage your most important asset: your people. Riley & You can help you find what makes your company unique.
  3. Support: In order to properly position your brand, we need to know why people should believe that your company can deliver what you promise. Why should they choose your company over another company? Why should they trust you?
  4. Aspiration/Objective: The Riley & You team asks you to describe what your business does and how it interacts with its most important audiences on its best day. This is where you define the vision for your company that goes beyond having a good product.

Once we know how to position your brand, we use Primary Branding Elements to create a strong brand identity. It’s essential for your brand to have an impactful logo and supporting graphics, cohesive photography and story, a tone of voice that fits your company, and so much more.

We also consider all of your Branding Touchpoints and how to maximize your budget. Our team can help you with traditional and digital advertising and manage social media platforms, including Facebook, Instagram and Twitter. We make sure your brand translates to your website and your packaging designs. Our team does everything from public relations to trade shows to co-branding.

You know how important it is to develop a strong brand identity at the start of your company. Let Riley & You walk you through all the steps to develop and execute a strong brand.