Identity & Branding – Riley & You

Showcasing Our Work: Appliance Gallery

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Appliance Gallery is a locally owned dealer serving homeowners, designers, and builders from the same location for over 25 years. Their history, combined with their knowledgeable staff, premium product lines, and commitment to customer service puts them in a prime position to experience significant growth.

We kicked off our relationship with Appliance Gallery by giving their logo and branding a fresh look. Once that was in place, we turned our attention to an integrated marketing strategy to take them well into 2019. Using proven tools customized for their brand and their audience, we’ve helped them map a path towards more business, greater profit margins, and greater market share.

Step One: Branding

We created a refreshed version of their logo by updating fonts, styles, and colors to better reflect both the client and their audience. From there, we updated their existing website and social media with their rebranded look and added a Resource Library to their website for articles and additional resources.

Step Two: Promotion

With a strong foundation built, we created a new marketing plan to promote Appliance Gallery. Key elements include a custom booklet targeted to builders, interior designers, and homeowners, Brand Positioning Cards™ designed to be used in the showroom, interior and exterior showroom signage, and integrated Sales Campaigns featuring a targeted Lifestyle Mailer™, email and online marketing.

We understand the world of the premium appliance dealer, and we’ve enjoyed using our expertise for Appliance Gallery. Contact Riley & You to learn more about the services we offer and how we help premium appliance dealers experience growth.

2018: Half a Year, Twice as Fun

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Portfolio image for Guardian Mixed Martial Arts At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so far this year.

Dynamic Landing Pages

DLPs are one of the oft-used tools in our tool belt to customize online marketing campaigns. This year we partnered with appliance manufacturers in a co-branding opportunity for one of our appliance store clients. Our internal team did a great job designing the landing pages, and the manufacturer provided the funding for the campaigns.

Website Design

The new owners for a local business were ready for a new website that targeted their family audience and reflected the values of their brand. We also helped an established business feature their big, beautiful signs on their website and made it easy to navigate for potential customers.

Digital and Print Advertising

We designed delicious-looking ads for a local restaurant that featured their award-winning food. Some of them were web banners, and some were featured in print. All were designed by our Riley & You team.

Special Events

We helped plan a special in-store event series for one of our appliance clients. The event was designed to educate people about the details of a kitchen remodel by bringing in professionals to teach in their areas of expertise. These events covered everything from design to cabinetry and, of course, featured amazing appliances. Overall the store experienced increased attendance and ultimately exposed more people to their brand.

Marketing and advertising is such a diverse field that is constantly growing and changing, and we get to help our clients in so many different ways. We keep up on all the latest trends so that you don’t have to. We are looking forward to the second half of 2018 and can’t wait to see what else we get to do this year!

The R&Y Difference: Websites Designed With Marketing In Mind

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The Riley & You team has been hard at work on several new websites in recent months. These projects have given us a chance to dig in with clients, evaluating what they like and don’t like about their current websites. The goal is to launch a new site that fulfills their wish list and sets them apart in the marketplace.

We’ve also used this opportunity to help the clients evaluate their overall marketing objectives, so that we can ensure that their new website is in alignment with those goals. Our design team is top notch, and our developers are great at what they do, but when we start a new website project, our entire team engages in the process. We have a holistic approach that takes the client way beyond questions like “What do you want your website to look like?”

At Riley & You, we truly believe that the greatest opportunity for success comes when our clients embrace a fully integrated marketing plan.

This is a good example of our comprehensive approach to projects, and highlights the value of working with a full-service marketing agency like Riley & You. When you hire us, you’re getting much more than a beautifully designed website; you’re benefiting from the input and experience of our team of marketing and strategy experts.

Every website project starts with an evaluation of the client’s brand.

Your brand is the essence of who you are. Everything about your brand identity should communicate to clients or customers what they can expect from you. It needs to be the rock-solid foundation for everything you do – including the creation of a new website.

In the case of Symspire, we had a chance to start from scratch, with a brand new company name and logo. Once that process was complete, a new website was created that reflected and amplified the new brand. For DNI Corp, we determined their brand was solid, and their logo only needed a slight adjustment to better reflect who they were.

More than a “one and done” shop.

Sometimes new clients come to us with a singular need, be it a new website, a special print project, or promotional products. And we enjoy getting to work on these projects. But where our clients see the most success – and where our team really shines – is when we go the distance. We are engaged in long-term relationships with many of our clients, journeying through annual marketing strategies, regular evaluations of Key Performance Indicators (KPIs) specific to their business, and even implementation of new sales strategies for some of our clients.

Looking Through An Integrated Marketing Lens.

For a business looking for help with a new website, there is no shortage of digital agencies and website designers out there. In some situations, it may make sense to utilize a specialist to accomplish a specific objective. But at Riley & You, we truly believe that the greatest opportunity for success comes when our clients embrace a fully integrated marketing plan. The Data & Marketing Association defines Integrated Marketing as “a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.”

Online and offline strategies need to work together, and your sales funnel needs to be aligned so that each step of your customer’s journey leads them closer to where you ultimately want them to be. When we start a new website project, we bring this kind of thinking to the table. Regardless of whether the client is one we have an ongoing relationship with, or if they’ve hired us only to create a new website, our clients end up with a new website that “fits” their brand, their strategy, and their future.

SHOWCASING OUR WORK: DNI Corp

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DNI Corp Website We’re fired-up about a recent website design we created for DNI Corp. They approached us in need of a new website that showcased their strong core values and a look that reflected their essence: the art of delivery. After several strategy and discovery meetings with the client, our team created a sophisticated and user-friendly website that took DNI Corp to the next level.

If you’re thinking about a new website for your business, we’d love to chat. Our experts can help you evaluate your current site, and will give you an honest opinion on whether you just need to refresh your content a bit, or if it’s time for a brand new website.

Brand Positioning in 4 Points

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When you start a new company, there are many moving parts to consider. But one that can’t be overlooked is how you will brand your company. You know that this is important, but do you have the skills and the team who can make it happen? You probably have an idea for a logo or possibly even a trademark. But is that enough? It’s important to remember these 3 keys for a strong brand identity.

Your brand is more than a cool logo on a mobile friendly website. It’s the perception your audience has of your company. Your brand is your key to influencing purchasing behavior. Your brand is your ability to consistently create positive interactions with credibility and authenticity in order to build trust and loyalty from your audience. These are all the things that your logo should represent when it represents your brand identity.

At Riley & You, we sit with our clients and walk them through four different parts of brand positioning.

Create a Positioning Statement: We use several key factors to determine how your company should be positioned and differentiated within the marketplace.
Personality: The personality of your company determines how your company will behave and what will set it apart from your competitors. It also determines how you will leverage your most important asset: your people. Riley & You can help you find what makes your company unique.
Support: In order to properly position your brand, we need to know why people should believe that your company can deliver what you promise. Why should they choose your company over another company? Why should they trust you?
Aspiration/Objective: The Riley & You team asks you to describe what your business does and how it interacts with its most important audiences on its best day. This is where you define the vision for your company that goes beyond having a good product.

Once we know how to position your brand, we use Primary Branding Elements to create a strong brand identity. It’s essential for your brand to have an impactful logo and supporting graphics, cohesive photography and story, a tone of voice that fits your company, and so much more.

We also consider all of your Branding Touchpoints and how to maximize your budget. Our team can help you with traditional and digital advertising and manage social media platforms, including Facebook, Instagram and Twitter. We make sure your brand translates to your website and your packaging designs. Our team does everything from public relations to trade shows to co-branding.

You know how important it is to develop a strong brand identity at the start of your company. Let Riley & You walk you through all the steps to develop and execute a strong brand.