When you think of the word “brand,” you may think that means just your logo and your tagline. But logos and taglines don’t create loyal customers. If you want to build brand loyalty with your customers, your brand needs to be reflected in every interaction you have. Those positive interactions create brand loyalty.
Brand loyalty is important because it allows you to build and grow your business through repeat customers. Additionally, customers who are loyal to your brand give you free marketing whenever they talk about the positive interactions they’ve had with your company. The Forbes Agency Council states, “The more a consumer resonates with your brand, the more likely they are to buy from you again. Creating this loyal following of customers can ensure continued success and help drive sales of your company’s products and services forward.” Here are five tips to create brand loyalty:
1 – Consumer Engagement
This is the core of creating customers who are loyal to your brand. Maintaining conversation can be the difference between keeping and losing a customer. According to Customer Loyalty Statistics, “poor service will inspire about 79% of customers to seek out a competitor within about a week.” As long as your customers are talking to you, then you need to be talking to them by responding to all messages and reviews, soliciting feedback on products or service and giving personal recommendations and add-ons. It is important to follow up regularly to try to keep the conversation going, but no one likes spam in their email. At Riley & You, we can help you craft meaningful and valuable content that your customers will want to read and share.
2 – Anticipate Needs
Think about what your customers need and want from your brand and go the extra mile. This makes a huge impression on customers and can make your brand stand out against your competitors. This may also go beyond your product and services into other areas of your customers’ lives. For example, do they need a new recipe or a checklist for seasonal home repairs? If you know your customers, you can anticipate what they need.
3 – Customer Appreciation
This can be everything from a “thank you for your purchase” note to a happy birthday or happy holidays. These are easy opportunities to open the conversation and invite engagement. Riley & You can help you set up automated ways to do this and craft the messages to fit your brand. Every interaction you have with your customers needs to reflect your brand and be valuable to them. Sara Davis from Osmond Marketing says, “Don’t just write content for the sake of content or throw out minimal discounts or offers. Provide something your users actually care about. What do they want to know, see, do, have? Give them more of that.”
4 – Be Dependable
Being dependable means that you have a high-quality product that exceeds customer expectations. It also means that you are authentic and consistent. People need to know what to expect when they encounter your brand. Dave Wendland from the Hamacher Resource Group says it this way: “Loyalty emerges when trust is established. Trust results from consistency.”
5 – Stay Relevant
In today’s rapidly changing world, you need to have a way to monitor trends and your competition. When you know what the trends are, you can make the most of them for your brand. You also need to stay on top of your business and marketing strategy. This needs to be flexible so that you can adjust based on results, trends, and data. Riley & You knows you may not have time to do all of this, but our team can do it for you. We monitor all parts of your marketing strategy and make recommendations based on actual data.
At Riley & You, we recognize that branding doesn’t end with a logo and tagline. We know how to help companies create and maintain brand loyalty. We take time to get to know you so that we can help grow your brand into everything you want it to be and more. Contact us today about how we can do that for you.