Pandemic Impact: Boomers are Booming on Social Media

This year, more than ever, you understand the importance of your online presence. In the past, social media didn’t seem that important for reaching the Baby Boom generation, and your business probably focused your online efforts on younger generations - Gen X and...

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Social Media: A New Avenue for Customer Communication

Social Media: A New Avenue for Customer Communication

Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way...

read more
Let’s Talk About Backorders … With Your Customers

Let’s Talk About Backorders … With Your Customers

In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...

read more
Social Media: A New Avenue for Customer Communication

Social Media: A New Avenue for Customer Communication

Your business is using social media to help customers find and learn about your business. But have you considered that social media might be a new way for you to connect with individual customers as well? Social media today is a valuable tool for two-way...

read more
Let’s Talk About Backorders … With Your Customers

Let’s Talk About Backorders … With Your Customers

In the premium appliance industry, we probably would all agree that “backorder” should be added to the list of overused business words from 2020 – along with, say, “WFH,” “pivot,” and “unprecedented.” In the past, your process probably involved a member of your sales...

read more