3 Tips for a Stronger, More Effective Customer Experience

From online research to in-person visits, today’s customer journey is more complex than ever before. With so many new technological advancements, businesses have an even greater number of opportunities to create and maintain relationships with consumers. While...

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On Target: Identify Your Best Audience For Success

On Target: Identify Your Best Audience For Success

When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business...

read more
Beyond the Showroom: Rethinking Luxury and Premium Selling

Beyond the Showroom: Rethinking Luxury and Premium Selling

Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...

read more
High-End Appliance Dealers: The Next Generation

High-End Appliance Dealers: The Next Generation

Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...

read more
On Target: Identify Your Best Audience For Success

On Target: Identify Your Best Audience For Success

When meeting a new client or potential client, we ask one very important question: who is your target audience? The most common answer is “everyone.” Sometimes we encounter clients who think they know their target audience, but once we uncover their sales and business...

read more
Beyond the Showroom: Rethinking Luxury and Premium Selling

Beyond the Showroom: Rethinking Luxury and Premium Selling

Before the spring of 2020, your showroom was a key part of your sales model. Appliance dealers used their funds to host events and draw people in to see their products in person. Manufacturers used the direct connections that come with showroom events to build their...

read more
High-End Appliance Dealers: The Next Generation

High-End Appliance Dealers: The Next Generation

Beginning in the 1970s, independent appliance dealers have enjoyed a great run. As family-owned businesses, they are often cornerstones in their communities. Everyone recognizes their name, and there is a lot of pride in having the second or even third generation...

read more