At a time when consumers have more options than ever before, the need for strong branding is more than essential. While your business may have a striking logo, a true branding strategy goes beyond visual elements. It involves careful planning that positions your...
Are your ads wasting money or making money? In our work over the last 12 years in the high-end appliance industry, we have found that many dealers invest a lot of money in advertising that doesn’t create growth. They waste precious marketing dollars on media buys...
At Riley & You, we are having a blast in 2018. The year is only halfway done, but we are having twice as much fun. We’ve had great results with great clients, and the second half is only going to get better. Here are some of the great projects we have worked on so...
Great things happen when great brands come together. When the right partnerships happen, both brands stand to benefit. We found some examples of successful co-brands, and some go together so seamlessly that you might not even realize how intentional they are....
Social media is one of the fastest-changing industries out there. Its virtual nature allows it to quickly adapt to new trends, and new changes can be adopted immediately anywhere there’s Wifi. You never know when cutting-edge technology will instantly change the...
The end of the year brings about unique opportunities for retail businesses to partner with suppliers and media vendors. It's the last push of the year to make, hit, or exceed revenue goals. We have some suggestions as you think about making the most of your marketing...