Your employees are your most valuable asset, but finding and wooing individuals who become rockstar team members can be like sitting through auditions for the next American Idol. Of course, finding the right person deserves time and attention, but you probably have very little to give, especially when you’re already short-staffed. Stretched employees with too much work lead to a poor company culture, high turnover rates, decreased productivity and diminishing profits.
You may be tempted to handle your hiring on your own and add it to your ever-growing to-do list. But take a moment to consider what we can offer you. Recruitment is all about marketing an available position in your company and sharing your brand story and culture. A marketing company can craft a compelling job description and fill your lead funnels with qualified candidates.
Only Riley & You has the expertise to help you effectively and efficiently recruit a team member that is not only skilled, but also the right fit for your company’s culture. Here’s how we do it.
- Job Description – You can list the skills and experience you are looking for, but we know how to turn your list into a fantastic job description that will attract the most qualified candidates. The job description is your first impression and your best opportunity to attract potential rockstars and weed out the wanna-bees.
- Marketing the Position – Not only do we reach out to your current network, but we also open new doors by utilizing tools like LinkedIn that allow us to target the audience that is most likely to be interested in your position. We can even seek out potential candidates based on their experience and skills.
- Application Process – Your recruitment funnel can be greatly hindered by barriers to entry, like a cumbersome or faulty application process. At the same time, your application process should require thought and effort, giving you additional information to help you prioritize your first phone calls. We will help create the online process and craft initial questions for applicants.
- Follow-Up Strategy – The interviewing process is difficult, even for the most skilled business person. With the high cost of training new team members and the impact that turnover has on culture and performance, it’s crucial to have a thorough interview process that ensures the candidate has the skills and experience required, is teachable and eager to learn, and is going to be a great fit for your company’s culture.
- Candidate Selection – With our services, we are able to offer hands-on assistance as you wade through your pile of qualified candidates. You’ll be able to prioritize your follow-ups and receive advice from our experts before making your offer to your future team member.
Remember your future rockstars are a core part of your company’s culture and marketing strategy.
Newsletters may seem like an old-fashioned marketing tool. However in this computer age, electronic newsletters can still be very effective in reaching potential customers and generating sales for your company.
We have ten reasons you should consider a newsletter as part of your marketing plan.
- Newsletters educate and persuade recipients to work with your business. It’s a great way to introduce new products or services to your current customers.
- They maintain customer relationships on the internet. When you provide quality content in a newsletter, like tips for the home or advice about entertaining, it gives the newsletter extra value because the recipient can share it with friends, which provides a word-of-mouth bonus reference.
- They can establish you as an authority on the topics you write about, preferably topics related to your line of work. Your customers will see you as an expert who can give them good advice and contact you when they need help.
- Newsletters provide a way to keep in touch with customers, letting them know of specific events or changes at your business.
- They offer you a way of interacting with dormant customers, keeping you top-of-mind when they need you again.
- They are easy to personalize with your logos and content. Many email marketing services even allow you to include the recipient’s name, making each issue feel personal.
- They allow you to quickly let customers know of a new product or service. With an electronic newsletter, you don’t have to wait for printing and mailing to happen. Issues go out immediately, and content is quickly uploaded once you have a template for your business.
- They are inexpensive because there are no printing or mailing costs.
- They are friendly to the environment because they don’t get thrown in the trash.
- By providing a sign-up for the newsletter on the business website, your business can gather email addresses of potential customers.
You don’t want to miss out on the benefits of using a newsletter to boost your sales.
One of the most important ways to be successful in any business is to know what your customers want and how to give them exactly that. What do they think about the products you offer? Are they satisfied with your prices? How would they rate your customer service? Do you know which of your products and services your customers value the most? If you don’t know the answers to these questions, it’s important to find out, so you can increase profits and be more successful.
The best way to find out what your customers want is by having them complete a consumer survey. The responses to the survey questions may surprise you. You may think your customers value one thing the most, but find out something completely different. Plus, current customers may have different wants and needs from prospective customers. Surveys will help you modify your sales pitch and refine your marketing strategies to target each specific audience.
DIY Solutions for Consumer Surveys
There is a wide array of tools available when it comes to conducting surveys. Some products are free and require you to do most of the work, while others do a majority of the work for you and even analyze the results for a fee. Depending on the tool, you can survey your contacts, a focus group or a large web audience.
Here are some survey tools available:
- SizeUp – This is a free tool you can use to compare your revenue and employee salaries to similar business, identify locations with a large target audience and little competition, find the best places to advertise and compare health care costs.
- Survey Monkey & Survey Planet – These tools have a free version, but charge fees if you want advanced features. They allow you to customize the survey by adding your color scheme, logo and branding.
- Google Consumer Survey – You can submit a question and Google shows it on news, reference and entertainment websites offering free content or credits for apps, music and books if the question is answered.
- Validateit – Use it to rank ideas for new products or features, test the demand for a new product or service or determine pricing.
- Ask Your Target Market – It offers a free version that you can use to send out to your contacts and a paid version in which they create, monitor and analyze the survey.
- GutCheck – Use live interviews to offer advice on business concepts, products, copy and shopper insights with this tool.
- uSamp – This tool allows you to survey your contacts or use their panelists from around the world.
- Survata – This tool gives consumers free content in exchange for answers to surveys. They also have a research panel available if needed.
Customized Consumer Surveys
If you want a customized consumer survey, let us help. We can help determine which tool works best for your customers and customize one specifically for your business. We can even implement the survey if you don’t want to do it yourself. Our team has the experience and knowledge to help you with marketing strategy as well.
Surveys are important in determining what your customers and prospective customers want. Inevitably, their needs will change, so it’s imperative to conduct surveys on a regular basis to stay apprised of what they want and value.
Sometimes a project manager can feel like a cumbersome third party, but when you have the right project manager, she can be a real asset to your business. Here are five reasons it’s important to know your project manager and how to use her skills.
The right Project Manager (PM) gives you a quick turnaround on re-orders of marketing materials (brochures, business cards, etc). Because the design and pricing are already set and saved from your last order, the PM can quickly send you new proofs and expedite the order.
The PM also edits the printing proofs. She can synthesize the conceptual/ design edits and copy edits (phone numbers, email addresses, etc.) into one final document.
The right PM helps you manage your time efficiently. A marketing consultant or account manager may have multiple accounts, but the PM specializes in the timelines of your specific project and stays on top of deadlines for you.
The PM can access the details of your project quickly. Use your PM to track shipping orders or fix a product that wasn’t done to your specifications.
The right PM is also cost efficient for your business. Because she knows you and what your company needs, she can cut down on costly errors, especially if you are billing hourly instead of on a retainer. For example, when the order comes through for 1,000 business cards instead of the usual 500, the PM can check with you to make sure that it’s what you want before the order is placed.
Advertising and marketing go hand-in-hand. So much so that many people think they are one and the same. However, there are distinct differences between the two. Knowing the differences between an advertising agency and a marketing company can help you make better choices for your business needs.
Advertising is the act of getting the word out to consumers about a product or service. It is essentially spreading the word about what your company has to offer and involves several strategies, including print placements, radio, television and banner ads. As a promotion of a product or service, advertising is only one part of the overall marketing process. This is the part of the marketing plan on which an advertising agency focuses.
Marketing refers to the process of preparing your product for the marketplace. It is something that takes time because it involves successfully selling products or services to the consumer from start to finish. A marketing company helps you understand who your potential customers are and what they want to get from your product or service.
No matter how big or small your company, a strategic approach to marketing can have a big impact on the identity and growth of your business. Marketing companies look at market research, product development, pricing, sales strategies, distribution, advertising and public relations. Effective marketing strategies influence the perception people have of your business and involve the use of color, logos and how your products and services are sold.
Most larger companies have an internal marketing department that drives their selling process and advertising to customers. Smaller companies recognize the need for advertising and promotion, and they often jump into advertising without knowing how it fits into an overall plan. The best results come when advertising is part of a strategic marketing plan.